Confiance Communications, an integrated communications firm, has been appointed as the Strategic PR partner for The Pant Project, a D2C menswear brand specialising in ready-to-wear pants for Indian body types.
Under the mandate, Confiance will work closely with The Pant Project to shape its long-term corporate narrative as it scales.
Bushra Ismail, founder & chief strategist, Confiance Communications, said,
“The Pant Project has built a business by solving a problem that most men simply accepted as normal. What makes the brand interesting is that it has approached this challenge with a strong product philosophy, deep manufacturing expertise, and technology. Our focus will be on bringing these strengths to the forefront while supporting the company’s next phase of growth.”
Udit Toshniwal, founder & creative director of The Pant Project, added,
“We've always believed that if you solve a real problem well enough, the business follows. That’s how The Pant Project started, and that’s how we've continued to build the company. As we enter our next phase of growth, we’re looking forward to working with Confiance to tell our story more consistently across the business and consumer ecosystems.”
With this partnership, Confiance will work towards ensuring that The Pant Project’s business evolution is matched by an equally strong evolution in market perception.
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