Confiance Communications to lead PR for The Ocean Cleanup’s pre-monsoon mission in Mumbai

Integrated Communications agency Confiance Communications has secured the public relations mandate for 'The Ocean Cleanup', (TOC) a global non-profit organisation fighting plastic pollution in oceans.

Confiance Communications will drive visibility for the organisation’s  initiative planned ahead of the monsoon season. Monsoon rainfall changes how plastic moves through urban waterways. It can lead to stronger river and creek flows, which can mobilise plastic pollution much quicker. TOC  is planning to deploy its plastic interceptor tech  important  in Trombay and Malad before  the monsoon fury hits.

Robin Clegg, head of media and communications, The Ocean Cleanup, said, “India is central to the global effort to stop plastic pollution at its source, and cities like Mumbai represent sites where targeted action can deliver real impact. As we begin our work in India, it is important for us to communicate our mission with accuracy, transparency, and local relevance. Partnering with Confiance Communications gives us a team that understands the Indian media landscape and the responsibility that comes with telling this story.”

Bushra Ismail, founder and chief strategist, Confiance Communications, said, “The Ocean Cleanup stands at the rare intersection of science, technological innovation, and tangible environmental impact. For us at Confiance, this partnership is deeply aligned with our belief that communication must serve a larger purpose. India is at a critical moment in its environmental journey, and there is a clear need for informed, responsible narratives around ocean health and plastic pollution." 

"Our focus will be on translating The Ocean Cleanup’s complex, data-driven work into clear, credible stories that build public understanding, strengthen trust, and drive long-term awareness. This is the kind of issue-led work we are committed to championing.”