COVIE assigns its PR mandate to Grey Cell Public Relations
PR News 
Soumiya Awasthi
COVIE, a co-living startup, has assigned its PR duties to Grey Cell Public Relations. COVIE caters to students, working professionals and senior citizens.
Commenting on the alliance, Abhishek Kumar, co-founder, COVIE said, "A few months ago, when we were scouting for an agency for the PR mandate for COVIE, I happened to meet Madhukar from Grey Cell Public Relations. After multiple discussions, brainstorming, we found them suitable to carry forth our mandate. We have decided to take it ahead. I hope their able team will bring the best mileage and image for our brand."
Madhukar Kumar, founder and chief strategist, Grey Cell Public Relations, said, "We are delighted to have partnered with COVIE. We look forward to creating the right positioning and top of the mind recall value for COVIE."
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