Liminal Custody, a digital asset custody firm, has appointed Aanandita Bhatnagar as associate VP and global head of brand and communications, and Arnab Das will lead India communications and corporate affairs.

Aanandita joins the global communications team of Liminal from Singapore, where she will lead branding and communications efforts across all global markets. Complementing her role, Arnab Das will lead India market communications and corporate affairs, strengthening Liminal’s local positioning and regulatory engagement in one of its most critical growth markets.

 Aanandita has built and led  campaigns for global technology giants including NetApp, Cisco, and Texas Instruments. 

Arnab Das is a seasoned journalist and communications leader with 27 years of experience spanning broadcast media, fintech, blockchain, and crypto. He began his career with leading media organisations such as NDTV, India Today, CNBC, and Bloomberg UTV, before transitioning into leadership roles in fintech and Web3, including at platforms such as CoinDCX and Tap Invest. 

“We are thrilled to welcome Aanandita and Arnab to the Liminal team. Their extensive experience in integrated marketing communications and reputation management across the technology and finance sectors is precisely what we need to enhance the clarity and recognition of our brand. Under their leadership, we look forward to significantly boosting our market presence,” said Mahin Gupta, Founder of Liminal.

Speaking on her appointment, Aanandita said, “I am eager to build a globally recognized brand for Liminal that is synonymous with security and trust in the evolving Web3 landscape.”

“India is fast becoming the epicentre for global tech innovation, products and service development hub, and for us it goes the same. We’re committed to strengthening this position while driving compliance-first, regulatory-aligned growth through institutional engagement” said Arnab.

Aanandita and Arnab’s appointment reflects Liminal’s focus on combining innovation with credibility in its mission to secure the digital asset economy. As the company expands into new markets, their leadership will play a critical role in strengthening Liminal’s reputation among regulators, partners, and customers worldwide.