Early-stage VC Upsparks partners with integrated marketing consultancy One Source

Bengaluru-based early-stage VC firm Upsparks, investor and partner to start-ups such as Zypp, Bambrew, Decentro, SkilloVilla among others, has hired One Source for its PR mandate and integrated communication. Involving brand management across paid, shared, earned and owned platforms, the remit will span creative duties, digital marketing, content marketing, and corporate communication for the brand.

Incorporated in 2020, by Mohamad Faraz, Shivam Prasad and Vinay Jain, Upsparks is an early-stage venture capital firm that focuses in technology start-ups. 

Speaking of the partnership, Mohamad Faraz, founding partner, Upsparks, opined, “We were looking for a partner who could help drive creativity and communication for us cross-platform. The reason One Source resonated is because of some exceptional work we got to know they do with other players in the venture capital, wealth management, and allied spaces which cater to finding the round peg for the round hole. At Upsparks, we were looking for someone to drive quality, not just tick-in-the-box players. Hence, One Source”.

For One Source, the mandate will be spearheaded by lead counsel on the account, Shriya Joshi, supported by the national team across Mumbai, Delhi, Bangalore, and Hyderabad.