Edelman India today announced that the US$ 1.7 billion Arvind, has awarded its PR mandate to Edelman India, after a multi-agency review. The mandate includes driving the communication programs for Arvind and all group companies, incubation areas, corporate as well as fashion brands.
Arvind and group companies include, Arvind Limited, Arvind Fashions, Arvind SmartSpaces, Anup Engineering, Arvind Advanced Materials, Arvind Internet and Envisol. The telecom businesses of Arvind which include Syntel and Arya
“We are proud to partner Arvind at such a critical juncture in their growth journey in India. A proud, homegrown Indian brand, Arvind continues to scale new heights through innovation and pioneering solutions across their textiles, retail, engineering, fashion businesses and more. Our reputation and brand teams will provide integrated communications support across their corporate as well as brand portfolios”, said Rakesh Thukral, managing director of Edelman India.
Tushar Makkar, head of communications, Arvind said, “We are pleased to work with Edelman and to collaborate on opportunities we see unfolding as the group enters a whole new phase in its evolution. Edelman’s capabilities across sectors complement the diverse industries that Arvind and group companies operate in. We see synergies in this partnership as Arvind moves further in its journey towards fashioning possibilities for our stakeholders.”