Edelman India, has won the mandate to promote California Pistachios in India, distributed through U.S.-based 'The Wonderful Company'.
From November 2020, Edelman India has been managing an integrated communication mandate including influencer engagement, creative content, social media and digital marketing.
“We are delighted to partner with 'The Wonderful Company' in India. As their communications consultants, we are committed to inspiring people with the healthy choice of California Pistachios, one snack break at a time.,” said Rakesh Thukral, managing director, Edelman India.
The Wonderful Company is a privately held $5 billion company offering healthy brands.