Education publisher Navneet Education appoints Pitchfork Partners

Navneet Education Limited, one of India’s well-known brands in the educational products space, has signed on Pitchfork Partners Strategic Consulting LLP to advise on communication initiatives. The mandate will include internal and external communications which will extend across their stationery brands, Youva, HQ, and the Kids Book, division.

Youva is a stationery brand crafted for youngsters, while HQ is the formal stationery brand for office-goers. The Kids Book division is the dominant player in the children’s books space. Youva from Navneet Stationery recently appointed Prithvi Shaw, who has been the captain of the India U-19 cricket team as their Brand Ambassador.

Shailendra Gala, the director - Stationery Division, Navneet Education Limited, said: “Pitchfork Partners shares our beliefs and values, and we are delighted to partner with them. The stationery business in India is booming and we are proud to be pioneers in the sector. We see a huge opportunity for sustained growth and Pitchfork has the credentials to help us.”

Jaideep Shergill, co-founder, Pitchfork Partners, added: “Navneet is an iconic Indian brand and we are extremely happy to partner with it. We will work closely with the Navneet team on internal communication, and provide strategic direction and analytics to aid its growth.”

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