Elite Marque Public Relations has bagged the PR mandate of Pickright Technologies.
Pickright Technologies is a SEBI Registered Investment Advisor (RIA), which uses deeptech, artificial intelligence (AI), and machine language (ML) modules to build smart portfolios in an autopilot mode, irrespective of the size of the investment via its application and website.
With this mandate, the agency will be responsible for the brand’s media duties, strategic brand positioning and advocacy, influencer engagement activities, and reputation management in India. The agency will service the account from its New Delhi office.
Archana Elapavuluri, co-founder, Pickright Technologies, said, “ There is a lot of excitement about investing in India, and with the growing number of investors, it's critical to raise awareness and create a clear roadmap for a successful investment experience. We feel that by partnering with Elite Marque, we will be able to not only strengthen our brand, but also streamline our interactions with consumers, stakeholders, employees, and the media."
Speaking on the announcement Rajat Grover, founder, and CEO, Elite Marque Public Relations said, “Indian stock markets witnessed a massive surge in new investors participating since the start of the covid pandemic, attracted by the bull market rally. With this, it is of paramount importance that the investor must have a clear picture in their mind about their investment plan."