Elite Marque Public Relations has bagged the PR mandate of Blaupunkt TV India, one of the oldest German-based audio equipment manufacturers in the world. With this mandate, the agency will be responsible for the brand’s media duties, strategic brand positioning and advocacy, influencer engagement activities and reputation management in India.
The agency will service the account from its New Delhi office.
Blaupunkt has recently launched the Smart TV segment in India and has entered into a brand licensee agreement with Super Plastronics (SPPL), India’s largest TV manufacturer.
Avneet Marwah, CEO SPPL, Blaupunkt licensee in India, said, "The consumer tech sector is booming in India and along with the increasing user engagement, it is important to build awareness and the brand’s positioning amongst the audience. With Elite Marque, we believe that we would not only intensify our brand’s enhancement but also streamline our communication with the consumers, stakeholders, employees, and media."
Speaking on the announcement of the strategic agreement, Rajat Grover, founder and CEO, Elite Marque Public Relations said, “The opportunity to work for a consumer-tech giant is an important milestone and an exciting opportunity for us."