SINGAPORE & MUMBAI – September 17, 2025 – Ellerton & Co. Public Relations (“Ellerton & Co.”), today announced its expansion into India with the appointment of Sanil Shirsat as its India lead. This move marks the launch of the firm’s “Greater Southeast Asia” vision, aimed at creating a communications corridor between India and Southeast Asia.
Ellerton & Co. currently operates in Singapore, Malaysia, Indonesia, Vietnam, the Philippines, and Thailand, in addition to its new presence in India.
"India is one of the world's most dynamic and exciting markets, and establishing a presence here is a critical step in our growth journey," said Oliver Ellerton, founder and director of Ellerton & Co. "We are thrilled to welcome Sanil to our team. His extensive experience with global brands, deep understanding of the technology sector, and proven ability to craft compelling narratives make him the ideal leader to build our foundation in India and deliver value to our clients."
India Mandate for Ellerton & Co PR
In India, Shirsat will work with teams and clients across India, Singapore, Hong Kong, Vietnam, the Philippines, and Thailand for sectors including hospitality, travel, education, energy, sustainability, public sector, technology, investment firms, and high-growth startups.
Prayaank Gupta, executive director at Ellerton & Co, stated, "This move follows a strong run of new business wins across key client sectors, including several India mandates. The goal is to connect Southeast Asia and India, two regions with strong synergies, offering our clients unparalleled access and expertise across these interconnected markets,” added Gupta.
“I am incredibly excited to lead Ellerton & Co.’s charge into India,” said Sanil Shirsat. “The synergy between India and Southeast Asia presents an immense opportunity for brands to forge powerful cross-border connections. I am also excited to collaborate with colleagues across other key markets, ensuring our clients benefit from truly integrated regional expertise.”
Shirsat joins Ellerton & Co. after working with top-tier global agencies, including Weber Shandwick, MSLGroup, and Archetype, and a five-year tenure at Adfactors PR. There, he led the Frontier Tech Practice from Mumbai.
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