Ellerton & Co. launches Switzerland-based European practice

Ellerton & Co. Public Relations (“Ellerton & Co.”), the independent strategic communications and integrated marketing agency, today announced the launch of its European practice, based in Switzerland. Gloria Montgomery joins Ellerton & Co. as Europe lead after a career spanning public affairs, human rights, and strategic communications. 

Prayaank Gupta, partner at Ellerton & Co., said: “Eighty-eight percent of our briefs are now multi-market, and a growing share across hemispheres. Our Japan business has shown what’s possible when you combine senior in-region presence with strong in-market partnerships — roughly one in five of our clients are Japanese, and we work hand-in-glove with local partners to localise content for the wider Asia region. We expect the same dynamic to play out in Europe, with Switzerland as the anchor.”

Why Switzerland is the Europe base?

Oliver Ellerton, managing partner of Ellerton & Co., concurs: “Most of our European clients tell us the same thing — they see the Asian growth opportunity clearly, but they don’t have a marketing team in Singapore or Jakarta, let alone in Hanoi or Manila. They need a partner who can be their team on the ground: localising messaging, working in their time zones, and helping them earn credibility in markets that don’t reward generic playbooks. Switzerland is the right place to anchor that practice. It’s where a meaningful share of our clients already sit, and it gives us the right footing for the rest of Europe. Gloria has the calibre to lead this chapter.”

Ellerton & Co.’s European launch comes on the back of a record growth year in which the agency stated that it has more than doubled revenue, entered India, launched Ellerton Creative Studio, and onboarded global mandates including EHL Hospitality Business School, VFS Global (ASEAN) and Ethiopian Airlines.