PR News 2 minute read
Entropik Tech which recently raised $1.1 million investment in its ‘Pre-series A’ round, today announced its decision to award the company’s communication mandate to Mavcomm Consulting, a boutique reputation consulting firm.
Entropik Tech helps brands decode their consumer’s subconscious responses using emotion recognition technologies like brainwave mapping, facial coding & eye tracking.
Ranjan Kumar, CEO and founder of Entropik Tech commented, “With EmotionAI being a fairly new concept for the Indian market we wanted a partner that could help us create awareness and familiarity for the category. Someone that understood both the nature and dynamism of a fast-growing company like ours. Mavcomm Consulting has exhibited an excellent grasp of our business requirements and brought to the table a relevant body of work, having serviced high-growth companies. We are confident that they will represent us effectively in building awareness & thereby broadening our communication reach.”
“It will be an understatement to say that we are really excited on being chosen by India’s only Emotion AI startup. AI is the buzzword currently and we are looking forward to creating a strong presence for Entropik within the AI space along with a unique positioning as one of its kind Indian tech firm,” said Anand Mahesh Talari, founder & managing director, Mavcomm Consulting Pvt. Ltd.
Entropik Tech announced on July 27, 2018, it's Pre-series A’ round of $1.1Million led by BIF (Bharat Innovation Fund) and co-invested by IDFC-Parampara Capital, Arthavida Ventures and Jitendra Gupta (MD, PayU); existing investors also participated in the round. The investments will help Entropik Tech scale their platform Affect Lab2.0, launch more IP based products and increase global footprint.
Based out of Bengaluru, Entropik Tech is India’s only EmotionAI startup. The company’s list of clientele includes GroupM, ITC, Myntra, IMRB, Kadence,Bankbazaar.com, Essilor, CavinKare, Xiaomi, TATA Chemicals, UB Group, Viacom18, TAM Media Research among others.