US based home appliances firm, Equator Advanced Appliances, has appointed Cynosure PR & Communications for its India PR and global digital marketing mandate. The PR mandate will circle around devising creative and engaging media communications strategies for establishing the brand’s presence in India. The digital mandate will encompass online reputation management and user engagement for the brand across countries such as India, Australia and the US.

Speaking about the appointment, Atul Vir, CEO & founder, Equator Advanced Appliances says, “We are pleased to collaborate with Cynosure PR & Communications as our official agency for PR and Digital marketing. Our strategic partnership with the Consultancy will help us amplify our efforts to create awareness about the company and our offerings in India. As we are targeting the home appliances sector in India, we were looking at a partner who would understand the technicalities of this sector and accordingly customize the communications strategy. We look forward to a long-term and mutually beneficial relationship.“

Commenting on the mandate, Gaurav Singh, CEO & founder, Cynosure PR & Communications says, “As a marketing & communications agency, we understand the importance of working closely with our clients. We collaborate with them as business partners and after an in-depth understanding of the brand, we apply our strategic expertise to execute innovative and high- impact campaigns. With our PR and Digital services, we will support the brand’s vision of becoming the global market leader in the home appliance sector.”