Evergen that offers technology-based solutions for cleaning street-side air pollution has taken on board Krescendo Communications as a strategic advisor, to provide strategic communications services. To begin with, Krescendo will work to launch Evergen's open air-purifier in India.

Sodhi GB Singh, Evergen country head & director, India says, " We are excited to have Krescendo on board as our strategic communications partner. There is so much to do and we are positive that their expertise will play a pivotal role in the success of our communication agenda ahead of the launch of our technology in India."

Commenting on the strategy ahead, Deepti Dhoot, strategist, and co-founder, Krescendo said, "We will be reaching out to policymakers and citizens of India by empowering them about the environment and ways of focusing on sustainability.”