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Nirmal Jain, founder and chairman, IIFL Group, said: “Pitchfork Partners shares the same beliefs and values as us and we are delighted to partner with them for our communication strategy. It’s an exciting phase – IIFL, with a track record of disruptive innovation, is well placed to ride the upsurge in financial services on the back of accelerating economic growth. We see a huge opportunity for sustained manifold growth and Pitchfork has the credentials to help us in this journey.”
Jaideep Shergill, co-founder, Pitchfork Partners, added: “The financial services sector in India is exciting. It is also one of Pitchfork’s strengths. IIFL has shared with us an ambitious roadmap and we are looking forward to partnering it in achieving its goals.”
Pitchfork Partners will be in charge of communication strategies for all verticals of the conglomerate across India. The consultancy will support IIFL with strategic direction and analytics to aid its growth and lead successful outcomes.