First Partners, has won the PR mandate for FAITH (Federation of Associations in Indian Tourism & Hospitality), the National Federation of the ten national tourism, travel and hospitality associations of India.

First Partners would be responsible for providing public relations and media relations support to FAITH and its efforts to recover the Indian tourism, travel and hospitality industry from its worst ever crisis brought out by the COVID-19 pandemic

FAITH, on behalf of the tourism industry engages in key policy and strategy ideation with central and state governments of India for growth of the Indian tourism industry.

The member associations of FAITH include ADTOI (Association of Domestic Tour Operators of India), FHRAI (Federation of Hotel & Restaurant Association of India), HAI (Hotels Association of India), and TAFI (Travel Agents Federation of India.