Former Indian Express journalist, Gairika Mitra, has joined as the head of 'Managed Services', a distribution service under PR Newswire, the press release distribution network. 

She has also interned with Network 18's CNN-IBN.

 Mitra will spearhead this strategic initiative that aims to help brands not just distribute news but strategically engineer content for maximum visibility, discoverability, and credibility across search engines, answer engines, and AI-powered platforms.

 The content generated will be banked on PR Newswire Amplify – built on Google’s Gemini interface.