Senior journalist Bibhu Mishra, previously senior associate editor at Business Standard has joined Indian software product unicorn InMobi Group as director of PR.
Mishra confirmed the development with PRmoment India.
In his new role, he will work closely with Group CEO and founder Naveen Tewari, managing communications across the three main business of the group. This includes the core InMobi marketing cloud business, Glance, and TruFactor.
He joins the SoftBank and Google backed company at a crucial time when InMobi is preparing to take its business to business (B2B) focused Marketing Cloud business for an IPO next year.
InMobi is expected to leverage Mishra’s deep media and communications expertise to position the brand in a stronger wicket before the public float.
InMobi which also has a strategic tie up with Microsoft earns the distinction of being India’s first unicorn, way back in 2011 after SoftBank invested $200 million into the company.
Business to consumer focus (B2C) lock-screen platform Glance which also houses short video platform Roposo recently turned a unicorn, the second one from the InMobi group after a $145 million funding round by Google and PayPal co-founder Peter Thiel's Mithril Capital.
A well-known business and technology journalist, Mishra had two different stints at Business Standard spanning over 14 years. As the former senior associate editor, he managed the Bangalore and technology bureaus of the newspaper including IT, Ecommerce and startup verticals.