Fulcrum Awards 2018 now open with a fresh new look, updated categories

The Fulcrum Awards 2018 powered by the Promise Foundation and PRmoment India is accepting entries for the third edition of the awards programme. This year,  Fulcrum has a remodelled trophy; a re-designed logo, improved web interface and an entire new category, in addition to the existing ones. The awards this year will have over 50 sub categories and are open to individuals and teams from both consultancies and organisations for work done during the period April 2017 to March 2018. The awards night will be held on September 29th, 2018 in Hyderabad.

Ensuring transparency and stringent process review, the awards continues its partnership with a Big Four firm. The jury consists of 20 senior public relations practitioners from various organisations. To ensure fair play, the jury member organisations will not participate in the awards.

The awards this year have four categories further divided into over 50 sub categories with an objective to recognise both individual and team contribution.


Fulcrum Awards Key Dates
1 Early Bird Deadline           15th June, 2018
2 FInal Deadline                    3rd Juy, 2018
3  Shortlist Announcemet       8th August, 2018
4 Awards Night                       29th, September, 2018


Fee Structure

Early Bird Price                  Rs. 6,500 plus GST
Regular Price                     Rs. 8,500 plus GST
Awards Night                     Rs. 10,500 plus GST ( COmplimentary for those  registered with PRAXIS 

Further details can be found at Fulcrum Awards 2018. For any queries on how to enter please contact  Hina Issar Huria at the the awards directorate, at director@fulcrumawards.com.

The categories are:

Technique Awards: There are 11 sub-categories under this category that will be judged for outstanding campaigns. This will have three awards – Gold, Silver, Bronze.

Sector Awards: This is a new category. There are 11 sub categories under this category that will be judged for outstanding campaigns in a particular sector. This will have three awards – Gold, Silver, Bronze.

Special awards: These include seven sub categories which honour six outstanding entities and one individual for lifetime achievement.

Individual Awards: Submissions may be self-nominated or nominated by the organisation or peers. The fee for this category will be Rs 1000/-plus GST. These will be awarded to individuals from consultancies as well as in-house teams:

Consultancy Professional Awards: There are 11 individual categories that will honour professionals from PR consultancies born on or before December 31st, 1980.

In-house professional: There are 11 individual categories that   acknowledge professionals from corporate communications who are born on or before December 31st, 1977.

The entries are to be uploaded on the website www.fulcrumawards.in. The judging will take place through a rigorous two-stage process including pre-scoring to determine first shortlist and a jury meeting where shortlisted entries are discussed and evaluated in detail to decide the winning entries.

The Fulcrum Awards was launched in 2016 with the aim to provide a platform for applauding individuals and teams who worked relentlessly throughout the year on impactful Public Relations campaigns.

The awards organisers will not accept sponsorship from participating organisations including all PR firms. The Awards are supported by PRCAI and Avignyata. SCoRe is a knowledge partner to the awards.

Fulcrum Awards 2018

C: Technique Awards

There are 12 sub categories under the technique awards. This will have three awards – Gold, Silver, Bronze.

D: Sector Awards

This is a new Category. There are 11 sub categories under the sector awards. This will have three awards – Gold, Silver, Bronze.


Best Use of Content


Best Hospitality and Travel Sector Campaign


Best Use of Creativity and Innovation


Best Automobile Sector Campaign


Best Use of Event


Best Lifestyle, Luxury and Sports Sector Campaign


Best Use of Digital


Best Technology and Telecom Sector Campaign


Best use of Integrated Communications

(Must have three verticals integrated in a campaign. Various verticals are Employee engagement/digital/traditional media/Public Affairs/ Community and Advocacy)


Best Healthcare and Pharma Sector Campaign


Best Use of Public Affairs


Best Consumer Products and Retail Sector Campaign


Best Management of Crisis


Best Not for Profit and Associations Sector Campaign


Best Use of Internal Communications


Best Manufacturing Sector Campaign


Best New Product Launch


Best Entertainment and Media Sector Campaign


Best Use of Media Relations


Best Banking and Financial Services Sector Campaign


Best CSR Campaign


Best Services Sector Campaign


Best Regional Campaign (only implemented in Tier 2 cities)

E: Individual Awards – In-house Professional and Consultancy Professional

Submissions to this category will have a nominal fee of Rs 1000/-.

Consultancy Professional Awards: There are 11 individual categories that will honour professionals from PR consultancies born on or before December 31st 1980.

In-house professional: There are 11 individual categories that acknowledge professionals from corporate communications who are born on or before December 31st 1977.


Hospitality & Travel


Hospitality & Travel






Lifestyle & Luxury and Sports


Lifestyle & Luxury and Sports


Technology and Telecom


Technology and Telecom


Healthcare & Pharma


Healthcare & Pharma


Consumer Products & Retail  


Consumer Products & Retail


Not-for-profit & Associations


Not-for-profit & Associations






Entertainment, Media and Celebrities


Entertainment, Media and Celebrities


Banking & Financial Services

Banking & Financial Services




F. Special Awards Category

These include seven categories which honour seven outstanding entities. Except for Lifetime Achievement, which is nominated by the Jury, the other categories may be applied for.


In-House Team of the Year – Mid-size


In-House Team of the Year – Large


PR Consultancy of the Year – Emerging


PR Consultancy of the Year – Mid - size (INR 10-20 cr)


PR Consultancy of the Year –  Large (INR 20-50 cr)


PR Consultancy Firm of the Year – Giant (INR 50 cr above)


Lifetime Achievement Award


The Jury

Deepa Sapatnekar

Consumer PR Lead,Head of Communications, India ,Linkedln


Lou Hoffman

CEO, The Hoffman Agency

Manish Kalghatgi

Head, Corporate Brand Management & Communication - ‎Larsen & Toubro

Ophira Bhatia

Director, Corporate & Government Affairs India and Southeast Asia Mondelēz International

Pradeep Wadhwa

Vice President Corporate Communications - ‎ReNew Power

Purnima Mohanty

Director – Corporate Communications & CSR/E.I ,DuPont South Asia

Ransom Dsouza

Vice President, Communications & Government Affairs GlaxoSmithkilne Pharmaceuticals Ltd

Rashmi Soni

Vice President  & Head of Corporate Communications, Vistara

Ruchika Batra

Vice President Marketing and Communications - ‎Ericssoi

Sameer Bajaj

Director – Corporate Communications & External Affairs, Discovery Communications India

Sarah Vinita Gideon

Heads the PR and Corporate Communications Infosys

Seema Siddiqui

AGM- Head, Corporate  Communications and PR, Schneider Electric India

Shrutidhar Paliwal

Vice President & Head Corporate Communications  & Media Relations Aptech Ltd

Shweta Munjal

Head - Corporate Affairs, Asia Pacific, Thomas Reuters

Sourav Das

Vice President - Corporate Communication - ‎Sembcorp Industries Ltd

Sushant Balsekar
Head – PR & Corporate Communications
Fiat Chrysler Automobiles (FCA) India

Tara Rogers Ellis

Co Founder and Managing Partner, Mojo PR

Vibha Bajaj

Vice President  - Public Affairs and Communications ,American Express

Zeenat Khan

Vice President , Housing.com

If you enjoyed this article, you can subscribe for free to our weekly event and subscriber alerts.