The Fulcrum Awards management, announced its finalists for 2018 today. The shortlist was arrived at after day-long deliberations by a distinguished jury of 18 communication professionals. The jury 
also did a preliminary evaluation of technique and sector categories online prior to the meet. Following our practice from last year, the judging process has been reviewed by PwC. The shortlist is announced for 12 sub-categories in technique awards, 11 sub-categories in sector awards and six sub-categories in the special awards. The winners for individual and lifetime achievement awards will be announced at the awards night.
The shortlisted entries will compete for gold, silver and bronze in each of the 12 sub-categories of the technique awards and 11 sub-categories in sector awards. There will be only one winner each in the special and individual award categories.
The winners will be announced at the gala awards night on September 29th, 2018 at HICC, Hyderabad. The Fulcrum Awards will take place post the conclusion of PRAXIS 2018. To be part of the awards night and to celebrate excellence in communications, you can book your seat for the awards night here.
All those who register to PRAXIS 2018 get access to the awards night at no extra cost.
TECHNIQUE AWARDS
Best Use of Content
Campaign
1) Channelizing Conversations To Shape The Narrative Of Gender Pay Gap
Burson Cohn & Wolfe (Genesis Burson-Marsteller) (Organisation)
For: Monster.com ( Client Organisation)
2) Unboxing the All-New Ford EcoSport
By Ford India Pvt. Ltd. ( Organisation)
3) Just Laugh, SING, and Be Secure
Adfactors PR Pvt. Ltd. ( Organisation)
Godrej Security Solutions ( Client Organisation)
4) Using Global studies to build an India advantage
By: Text100 India ( Organisation)
For: Expedia ( Client Organisation)
5) Feed The Future Now
Viacom18 Media Pvt. Ltd. ( Organisation)
Chapter 30 ( Consultancy)
Best Use of Creativity and Innovation
Campaign
1) When Jailbirds Sang
Adfactors PR Pvt. Ltd. ( Organisation)
Godrej Locking Solutions and System ( Client Organisation)
2) Mumbai Khadde Mein
Burson Cohn & Wolfe (Genesis Burson-Marsteller) ( Organisation)
RED FM ( Client Organisation)
3) Kentucky Flying Object (KFO)
Edelman India ( Organisation)
KFC India ( Client Organisation)
4) Celebrating India in Record-Setting Fashion
Ketchum Sampark Pvt Ltd ( Organisation)
Aditya Birla Fashion and Retail Ltd ( Client Organisation)
5) Roads That Honk
MSL India ( Organisation)
HPCL India ( Client Organisation)
6) Unhide Psoriasis
SPAG Asia ( Organisation)
Novartis Pharmaceuticals ( Client Organisation)
7) Nickelodeon Celebrates the nation's true heroes with Surakhshabandan
Viacom18 Media Pvt Ltd. ( Client Organisation)
Weber Shandwick ( Consultancy)
Best Use of Event
Campaign
1) Victims no longer, cheer for the Heroines
Adfactors PR Pvt Ltd ( Organisation)
Viviana Mall ( Client Organisation)
2) ‘The Great Churn - Triumphs and Tribulations’
Crosshairs Communication ( Organisation)
India Today Group ( Client Organisation)
3) Pharrell Williams’ India visit to launch Hu Holi with Adidas
PR Pundit Public Relations Pvt. Ltd. ( Organisation)
Adidas India ( Client Organisation)
4) TVS Young Media Racer Program - First time in India
TVS Motor Company ( Organisation)
5) Resonating Indira in today’s India!
Value 360 Communications ( Organisation)
Indira Gandhi Memorial Trust ( Client Organisation)
Best Use of Digital
Campaign
1) Unhide Psoriasis Digital Campaign
D Yellow Elephant ( Organisation)
Novartis India ( Client Organisation)
2) Unboxing the All-New Ford EcoSport
Ford India Pvt. Ltd. (Organisation)
3) The launch of India's Platelet Donor Community
Godrej Communications Team ( Organisation)
Godrej ( Organisation)
4) When Jailbirds Sang
Adfactors PR Pvt. Ltd. ( Organisation)
Godrej ( Organisation)
5 Get Angry!
Viacom18 Media Pvt. Ltd. ( Organisation)
Chapter 30 ( Consultancy)
Best Use of Integrated Communications
Campaign
1) Celebrating trash
Adfactors PR Pvt Ltd. ( Organisation)
Raipur Smart City Limited ( Client Organisation)
2) Just Laugh, S.I.N.G and Be Secure
Adfactors PR Pvt. Ltd. ( Organisation)
Godrej Security Solutions ( Client Organisation)
3) Not Every Super Hero Wears A Cape
Burson Cohn & Wolfe (Genesis Burson- Marsteller) ( Organisation)
Cartoon Network (Turner India) ( Client Organisation)
4) FIFA -U17
SPAG Asia ( Organisation)
FIFA - U17, AIFF ( Client Organisation)
5) Keep It Pumping India - Heart Failure Awareness
SPAG Asia ( Organisation)
Novartis Pharmaceuticals ( Client Organisation)
Best Use of Public Affairs
Campaign
1) Correcting Vision, Improving Lives
Edelman India (Organisation)
Essilor India ( Client Organisation)
2) Paving a new path through Public Policy
Kaizzen PR Services Pvt. Ltd. ( Organisation)
All India Gaming Federation ( Client Organisation)
3) Every Life is Precious
SPAG ( Organisation)
Sanofi Genzyme ( Client Organisation)
4) A government awakening on GST
Value 360 Communications ( Organisation)
Urban Clap ( Client Organisation)
5) Delivering Banking to India without Banks: Faircent.com
Value 360 Communications ( Organisation)
Faircent ( Client Organisation)
Best Management of Crisis
Campaign
1) Managing Reputational Risk Arising out of Regulatory Issues
Biocon Limited ( Organisation)
2) #MumbaiLifeLine3
Burson Cohn & Wolfe (Genesis Burson-Marsteller) Organisation)
Mumbai Metro Rail Corporation ( Client Organisation)
3) Nayi Umeed (A New Hope) - #ChangeIsNear
MSL India (Organisation)
SBUT ( Client Organisation)
4) Max Healthcare – Pre-term twin baby death controversy
Text100 India (Organisation)
Max Healthcare ( Client Organisation)
5) Padmaavat - trial by fire
Viacom18 Media Pvt Ltd (Organisation)
Best use of Internal Communications
Campaign
1) Frequency: Where Music Inspires Participation
Adfactors PR Private Ltd. (Organisation)
2) Orchestrating a Choral Symphony: Driving sales impact through employee advocacy and social selling
Text100 India (Organisation)
NetApp ( Client Organisation)
3) #OneTogether for New Office
Viacom18 Media Pvt. Ltd. (Organisation)
Breathing Space (Consultancy)
4) Viabuzz - The Voice of Viacom18
Viacom18 Media Pvt. Ltd. (Organisation)
Gozoop (Consultancy)
5) Do the right thing
Vodafone India (Organisation)
Best New Product Launch
Campaign
1) Laugh, S.I.N.G and Be Secure
Adfactors PR Pvt. Ltd. (Organisation)
Godrej Security Solutions
2 ) Marks & Spencer India Post Surgery Bra Line Launch
id8 media solutions Pvt Ltd (Organisation)
Marks & Spencer Reliance India ( Client Organisation)
3) Connect to Care!
Ideosphere Consulting Private Limited (Organisation)
Balco Medical Centre ( Client Organisation)
4) Mars Wrigley Confectionary launch M&Ms in India
Edelman India (Organisation)
Mars Wrigley Confectionary ( Client Organisation)
5) Successful Launch of India’s first Madame Tussauds in Delhi
Perfect Relations Pvt Ltd. (Organisation)
Madame Tussauds ( Client Organisation)
6) ActivKids Immuno Boosters #YesMom
20:20 MSL India (Organisation)
Cipla Ltd.( Client Organisation)
7)PEDLing towards New India
Fuzion PR Pvt. Ltd. (Organisation)
Zoomcar (Client Organisation)
Best Use of Media Relations
Campaign
1) #MumbaiLifeLine3
Burson Cohn & Wolfe (Genesis Burson-Marsteller) (Organisation)
Mumbai Metro Rail Corporation ( Client Organisation)
2) India’s First Bullet Train: Silencing critics @ speed of train
First Partners (Organisation)
National High-Speed Rail Corporation Ltd ( Client Organisation)
3) Kentucky Flying Object (KFO)
Edelman India (Organisation)
KFC India ( Client Organisation)
4) Establishment of Madame Tussauds brand in India
Perfect Relations Pvt Ltd. (Organisation)
Madame Tussauds ( Client Organisation)
5) Paytm – On a mission to bring half a billion Indians to the mainstream economy
Value 360 Communications (Organisation)
Paytm ( Client Organisation)
Best CSR Campaign
Campaign
1) Saluting Women Power in Rugby
Adfactors PR Pvt. Ltd (Organisation)
Societe Generale ( Client Organisation)
2)Dettol Banega Swachh India Campaign
Avian WE (Organisation)
Reckitt Benckiser ( Client Organisation)
3) Carton Le Aao, Classroom Banao
Burson Cohn & Wolfe (Genesis Burson-Marsteller) (Organisation)
Tetra Pak ( Client Organisation)
4) Launch of India' first Platelet Donor Community
Godrej Communications Team (Organisation)
Godrej (Organisation)
5) Ezee Hugs
Godrej Communications Team (Organisation)
Godrej (Organisation)
Best Regional Campaign
Campaign
1) Thomas Cook goes Desi
Adfactors PR (Organisation)
Thomas Cook India ( Client Organisation)
2) Regional campaign during festivals
Aditya Birla Fashion and Retail Limited (Organisation)
Ketchum Sampark Pvt Ltd. (Consultancy)
3) Special-edition Colgate Active Salt Pack Campaign in Tamil Nadu
Fuzion PR Pvt. Ltd. (Organisation)
Colgate-Palmolive (India) Ltd ( Client Organisation)
4) Punjab Di Beauty No 1
Godrej Communications Team (Organisation)
Godrej (Organisation)
5) Winning the Trust of 3.7 Million Microfinance Customers
Ketchum Sampark Pvt Ltd (Organisation)
Ujjivan Financial Services ( Client Organisation)
SECTOR AWARDS
Best Hospitality and Travel Campaign
Campaign
1) Live Like a Local
20:20MSL India (Organisation)
Airbnb ( Client Organisation)
2) Riding the Honda Navi under the Goan Sun
Adfactors PR Pvt Ltd. (Organisation)
Goa Tourism Development Corporation and Honda Motorcycle and Scooter India
3) India's love affair with Singapore
Adfactors PR Pvt Ltd. (Organisation)
Singapore Tourism Board ( Client Organisation)
4) Kerala: The Land of Adventure
Perfect Relations Pvt Ltd. (Organisation)
Department of Tourism, Government of Kerala ( Client Organisation)
5) There's Nothing Like Australia
Tourism Australia (Organisation)
Avian We ( Consultancy)
Best Automobile Campaign
Campaign
1) The Tough Climb
Burson Cohn & Wolfe (Genesis Burson-Marsteller) (Organisation)
Royal Enfield
2) Launch of Hyundai Next Gen Verna – Cars are the New Gadgets!
First Partners (Organisation)
Hyundai Motors India ( Client Organisation)
4) The Orange Day
Ketchum Sampark Pvt Ltd (Organisation)
Bajaj Auto Ltd. ( Client Organisation)
4) Roads That Honk
MSL India (Organisation)
Hindustan Petroleum Corporation Limited, India ( Client Organisation)
5) Inspiring Aspiration with TVS Apache
TVS Motor Company (Organisation)
Best Lifestyle, Luxury and Sports Campaign
Campaign
1) Thomas Cook goes Desi
Adfactors PR Pvt Ltd. (Organisation)
Thomas Cook India ( Client Organisation)
2)India's love affair with Singapore
Adfactors PR Pvt Ltd. (Organisation)
Singapore Tourism Board ( Client Organisation)
3) All the kids go Kabaddi, Kabaddi, Kabaddi!
Burson Cohn & Wolfe (Genesis Burson-Marsteller) (Organisation)
Star Sports ( Client Organisation)
4) Launch of Jo Malone London in India
PR Pundit Public Relations Pvt Ltd. (Organisation)
Jo Malone London ( Client Organisation)
5) Launch of adidas Originals = Pharrell Williams Hu Holi
PR Pundit Public Relations Pvt. Ltd. (Organisation)
Adidas India ( Client Organisation)
Best Technology and Telecom Campaign
Campaign
1) PayPal – Now in India
Edelman India (Organisation)
PayPal India Pte Ltd
2) Capture Different
FleishmanHillard (Organisation)
GoPro ( Client Organisation)
3) Marking Territories with McAfee India
Text100 India (Organisation)
McAfee ( Client Organisation)
4) Powering Indian Police with Artificial Intelligence
Value 360 Communications (Organisation)
Staqu Technologies ( Client Organisation)
5) On a mission to bring half a billion Indians to mainstream economy
Value 360 Communications (Organisation)
Paytm ( Client Organisation)
Best Healthcare and Pharma Campaign
Campaign
1) P&G Vicks- Touch of Care
20:20 MSL India (Organisation)
Procter & Gamble Hygiene & Health Care ( Client Organisation)
2) Launching India’s First Free Condom Store
AvianWE (Organisation)
AHF India Cares ( Client Organisation)
3) Hearing Matters: Increasing awareness of newborn hearing screening in India
Edelman India (Organisation)
Cochlear ( Client Organisation)
4) India Protein Movement: Not just rural, urban India too is protein deficient!
First Partners (Organisation)
Danone India ( Client Organisation)
5) Keep It Pumping India: Heart Failure Awareness
SPAG Asia (Organisation)
Novartis Pharmaceutical ( Client Organisation)
Best Consumer Products and Retail Sector Campaign
Campaign
1) McDonald’s ‘Flavours Without Borders’ campaign launch
AvianWE (Organisation)
McDonald's India (West and South) ( Client Organisation)
2) 5YearsOfBeingHumanClothing
Madison Public Relations (Organisation)
Being Human Clothing ( Client Organisation)
3) Kentucky Flying Object (KFO)
Edelman India (Organisation)
KFC India ( Client Organisation)
4) Classmate: Much more than a Notebook!
First Partners (Organisation)
ITC Limited ( Client Organisation)
5) #TideGivesExtra
Ketchum Sampark Pvt Ltd (Organisation)
Procter&Gamble ( Client Organisation)
Best Not-for-Profit and Associations Campaign
Campaign
1) Launching India’s First Free Condom Store
AvianWE (Organisation)
AHF India Cares ( Client Organisation)
2) Save Parsik Hills
Concept Public Relations India Limited (Organisation)
Public Relations Council of India ( Client Organisation)
3) PET Bottles: What is recyclable is not a Waste!
First Partners (Organisation)
PET Packaging Association for Clean Environment ( Client Organisation)
4) Saving India's Cinematic Heritage
Viacom18 Media Pvt. Ltd. (Organisation)
5) Mission Inclusion Bharat
WordsWork (Organisation)
Special Olympics Bharat ( Client Organisation)
Best Manufacturing Campaign
Campaign
When Jailbirds Sang
Adfactors PR Pvt. Ltd. (Organisation)
Godrej Locking Solutions and Systems ( Client Organisation)
2) The True Value of Sustainable Construction
Ketchum Sampark Pvt Ltd (Organisation)
Ambuja Cement ( Client Organisation)
Best Entertainment and Media Sector Campaign
Campaign
1) Mumbai Khadde mein
Burson Cohn & Wolfe (Genesis Burson-Marsteller) (Organisation)
RED FM
2) UK India Year of Culture
Text100 (Organisation)
British Council
3) Toilet - A Love Story
Viacom18 Media Pvt Ltd (Organisation)
4) Padmaavat - Trial by fire
Viacom18 Media Pvt Ltd (Organisation)
Best Banking and Financial Services Sector Campaign
Campaign
1) “Aviva brings Good Thinking in Insurance - Wins India’s trust & create a movement of Good Thinking”
Avian WE (Organisation)
Aviva Life Insurance ( Client Organisation)
2) Winning the Trust of 3.7 Million Microfinance Customers
Ketchum Sampark Pvt Ltd.
Ujjivan Financial Services ( Client Organisation)
3) Lifeline to MSMEs of India
Value 360 Communications (Organisation)Aye Finance ( Client Organisation)
4) Dawn of a new era of Digital Banking
Value 360 Communications (Organisation)
Paytm ( Client Organisation)
Best Services Campaign
Campaign
1) Channelizing Conversations To Shape The Narrative Of Gender Pay Gap
Burson Cohn & Wolfe (Genesis Burson-Marsteller) (Organisation)
Monster.com ( Client Organisation)
2) Cultural Diversity at the Workplace for differentiated service
HP Inc. Customer Support (Asia Pacific Japan) (Organisation)
3) Getting India ready for #JobsofTomorrow
Value 360 Communications (Organisation)
Udacity ( Client Organisation)
4) Realizing India’s e-commerce dream- Shopmatic
Value 360 Communications (Organisation)
Shopmatic ( Client Organisation)
SPECIAL AWARDS
In-House Team of the Year - Mid-size(2-4 members)
1) HDFC securities
2) Max Group
3) Nissan Group of India
4) Vodafone India
E2:In-House Team of the Year - Large (5 team members or more)
1) Piramal Group
2) Viacom18 Media Pvt Lt
PR Consultancy of the Year - Emerging (INR 10 cr and below)
1) First Partners
2) Media Mantra
3) ON PURPOSE
4) Skateboard Media
PR Consultancy of the Year - Mid-size (INR 10cr to 20 cr)
1) Fuzion PR Pvt.Ltd.
2) PR Pundit Public Relations Pvt Ltd.
PR Consultancy of the Year - Large (INR 20 cr and 50 cr)
1) Ketchum Samaprk Pvt. Ltd
20 360 Communications
Special Awards-PR Consultancy of the Year - Giant (INR 50 cr or more)
1) Adfactors PR Pvt Ltd
2) Edelman India
3) Genesis Burson-Marsteller (Burson Cohn & Wolfe)
4) MSL India
If you enjoyed this article, you can subscribe for free to our weekly event and subscriber alerts.
We have four email alerts in total - covering ESG, PR news, events and awards. Enter your email address below to find out more: