Fulcrum Awards 2019 now open for entries!

Fulcrum Awards, the leading PR awards for the PR business in India, powered by Promise Foundation and PRmoment India, is now open for entries. The 2019 edition is the 4th edition for Fulcrum and will have over 50 subcategories that are open to individuals and teams from both consultancies and in-house communication team. The awards night will be held on September 28th, 2019 in Goa, and will recognise work done during the period April 2018 to March 2019.

This year, Niiti Consulting, comes on board as the process reviewer for Fulcrum. A distinguished and independent jury consisting of 20 senior communication professionals from various organisations will ensure fair, high quality and equal judging standards. The jury member organisations will not participate in the awards.

This year the entry process has been strengthened by ensuring that each category has a category specific form. Each form will ask for some basic details along with responses to five unique questions, which will be rated. To make your entry process seamless, please read the updated rules and regulations. 

Fulcrum Awards Categories 

The awards have four categories and the objective is to recognise both individual and team contribution. The categories ( full details here) are:

Technique Awards: There are 12 sub-categories under this category that will be judged for outstanding campaigns. This will have three awards – Gold, Silver and Bronze.

Sector Awards: There are 11 subcategories under this category that will be judged for outstanding campaigns in a particular sector. This will have one award - Gold.

Individual Awards: The fee for this category will be Rs 1000/- plus GST. Submissions may be self-nominated or nominated by the organisation or peers. These will be awarded to individuals from consultancies as well as in-house teams. This category is open to individuals who are born on or before December 31st, 1979.

    1. Consultancy Professional Awards: There are 11 individual categories that will honour professionals from PR consultancies.
    2. In-house professional: There are 11 individual categories that acknowledge professionals from corporate communications.

Special awards: These include seven subcategories which honour six outstanding entities and one individual for lifetime achievement.

The judging will take place through a rigorous two-stage process, including pre-scoring to determine the first shortlist and a 'Jury Meet' on July 23, 2019. At the jury meet the shortlisted entries are discussed and evaluated in detail to decide the winning entries. Please upload your entries on the awards website www.fulcrumawards.in.

The Fulcrum Awards were launched in 2016 with the aim to provide a platform for honouring individuals and teams who work tirelessly on creating impactful public relations campaigns for their clients and organisations.

The awards organisers do not accept sponsorship from participating organisations, including all PR firms. The Awards are supported by PRCAI, Avignyata, Reputation Today, School of Communications and Reputation and Plane Crazy Studio. 

The Fees 

  1. Early Deadline fee per entry: INR 7,000/- plus GST (Valid from April 18, 2019 till May 31, 2019)
  2. Regular fee per entry: INR 9,000/- plus GST (Valid from June 1, 2019 till June 21, 2019)
  3. Fee for individual category per entry: INR 1,000/- plus GST
  4. Entry to Awards Night: INR 12,000/- plus GST (Complimentary to those registering)

For more Information 

Contact: Hina Issar Huria |Awards Director | director@fulcrumawards.com | +91-98110 25258

Twitter: @fulcrumawards | Website: www.fulcrumawards.in | Facebook: @FulcrumAwards

The Jury

The Jury

Name

Designation & Organisation

1

Alex Malouf

Manager- Corporate Communications
Procter & Gamble, Dubai

2

Aman Dhall

Head - Corporate Communications
Policybazaar.com Group of Companies

3

Amandeep Singh

Chief General Manager - Corporate Communications
Indraprastha Gas Limited

4

Amit Chaudhery

Chief - Brand & Communications
Medanta - The Medicity

5

Aparna Thomas

Senior Director - Communications & CSR, India & South Asia
Sanofi

6

Archana Muthappa

Head - Corporate Communications
Bangalore International Airport

7

Arpan Basu

Head - Corporate Communications
Coca-Cola India and South West Asia

8

Chhavi Leekha 

Director - Corporate Communications and Brand Reputation
InterGlobe Aviation

9

Deepa Sapatnekar

Consumer PR Lead, LinkedIn APAC & Head - Communications
LinkedIn India

10

Gabriela Lungu

Founder
Wings Creative Leadership Lab

11

Heena Kanal

Vice President & Head - Corporate Communications
Cipla

12

Mona Kwatra

Head - Brand & Communications
Diageo India

13

Paresh Chaudhry

Group President - Corporate Brand Custodian
Adani Group

14

Pooja Sabharwal

Head - Communications
PayPal

15

Rohan Vyavaharkar

Director - Marketing Communications
Omidyar Network

16

Shveta Singh

Head - Group Marketing and Corporate Communications
L&T Financial Services

17

Sreedhanya Shanmughan

Head - Communications
Lowe’s India

18

Subir Moitra

Director - Marketing & Communications
Pratt & Whitney – India

19

Sumeet Chatterjee

Sr. Vice President - Brand Group Corporate Communications
RPG Enterprises

20

Vipin Nair

Global Head - Corporate Communications
Wipro Ltd

Fulcrum Awards 2019 : Detailed Categories 

Fulcrum Awards 2019: The Categories

A: Technique Awards

B: Sector Awards

AA,1

Best Use of Content

BB.1

Best Hospitality and Travel Sector Campaign

AA.2

Best Use of Creativity and Innovation

BB.2

Best Automobile Sector Campaign

AA.3

Best Use of Event

BB.3

Best Lifestyle, Luxury and Sports Sector Campaign

AA4

Best Use of Digital

BB.4

Best Technology and Telecom Sector Campaign

AA.5

Best use of Integrated Communications

(Must have three verticals integrated in a campaign. Various verticals are Employee Engagement / Digital / Traditional media / Public Affairs / Community and Advocacy)

BB.5

Best Healthcare and Pharma Sector Campaign

AA.6

Best Use of Public Affairs

BB.6

Best Consumer Products and Retail Sector Campaign

AA.7

Best Management of Crisis

BB.7

Best Not for Profit and Associations Sector Campaign

AA.8

Best Use of Internal Communications

BB.8

Best Manufacturing Sector Campaign

AA.9

Best New Product Launch

BB.9

Best Entertainment and Media Sector Campaign

AA.10

Best Use of Media Relations

BB.10

Best Banking and Financial Services Sector Campaign

AA.11

Best CSR Campaign

BB.11

Best Services Sector Campaign

A.12

Best Regional Campaign (only implemented in Tier 2 cities)



C: Individual Awards – In-house Professional and Consultancy Professional

Submissions to this category will have a nominal fee of Rs 1000/- plus GST.

Consultancy Professional Awards: There are 11 individual categories that will honour professionals from PR consultancies born on or before December 31st 1979.

In-house professional: There are 11 individual categories that acknowledge professionals from corporate communications who are born on or before December 31st 1979.

CC.1

Hospitality & Travel

11

Hospitality & Travel

CC.2

Automobile

22

Automobile

CC.3

Lifestyle & Luxury and Sports

33

Lifestyle & Luxury and Sports

CC.4

Technology and Telecom

44

Technology and Telecom

CC.5

Healthcare & Pharma

55

Healthcare & Pharma

CC.6

Consumer Products & Retail

66

Consumer Products & Retail

CC.7

Not-for-profit & Associations

77

Not-for-profit & Associations

CC.8

Manufacturing

88

Manufacturing

CC.9

Entertainment, Media and Celebrities

99

Entertainment, Media and Celebrities

CC.10

Banking & Financial Services

110

Banking & Financial Services

CC.11

Services

111

Services

D. Special Awards Category

D.1

In-House Team of the Year – Mid-size (2-4 team members)

D.2

In-House Team of the Year – Large (5 and above team members)

D.3

PR Consultancy of the Year – Emerging (below 10 cr)

D.4

PR Consultancy of the Year – Mid - size (INR 10-20 cr)

D.5

PR Consultancy of the Year – Large (INR 20-50 cr)

D.6

PR Consultancy Firm of the Year – Giant (INR 50 cr above)

D.7

Lifetime Achievement Award