Fulcrum Awards, the leading PR awards for the PR business in India, powered by Promise Foundation and PRmoment India, is now open for entries. The 2019 edition is the 4th edition for Fulcrum and will have over 50 subcategories that are open to individuals and teams from both consultancies and in-house communication team. The awards night will be held on September 28th, 2019 in Goa, and will recognise work done during the period April 2018 to March 2019.
This year, Niiti Consulting, comes on board as the process reviewer for Fulcrum. A distinguished and independent jury consisting of 20 senior communication professionals from various organisations will ensure fair, high quality and equal judging standards. The jury member organisations will not participate in the awards.
This year the entry process has been strengthened by ensuring that each category has a category specific form. Each form will ask for some basic details along with responses to five unique questions, which will be rated. To make your entry process seamless, please read the updated rules and regulations.
Fulcrum Awards Categories
The awards have four categories and the objective is to recognise both individual and team contribution. The categories ( full details here) are:
Technique Awards: There are 12 sub-categories under this category that will be judged for outstanding campaigns. This will have three awards – Gold, Silver and Bronze.
Sector Awards: There are 11 subcategories under this category that will be judged for outstanding campaigns in a particular sector. This will have one award - Gold.
Individual Awards: The fee for this category will be Rs 1000/- plus GST. Submissions may be self-nominated or nominated by the organisation or peers. These will be awarded to individuals from consultancies as well as in-house teams. This category is open to individuals who are born on or before December 31st, 1979.
- Consultancy Professional Awards: There are 11 individual categories that will honour professionals from PR consultancies.
- In-house professional: There are 11 individual categories that acknowledge professionals from corporate communications.
Special awards: These include seven subcategories which honour six outstanding entities and one individual for lifetime achievement.
The judging will take place through a rigorous two-stage process, including pre-scoring to determine the first shortlist and a 'Jury Meet' on July 23, 2019. At the jury meet the shortlisted entries are discussed and evaluated in detail to decide the winning entries. Please upload your entries on the awards website www.fulcrumawards.in.
The Fulcrum Awards were launched in 2016 with the aim to provide a platform for honouring individuals and teams who work tirelessly on creating impactful public relations campaigns for their clients and organisations.
The awards organisers do not accept sponsorship from participating organisations, including all PR firms. The Awards are supported by PRCAI, Avignyata, Reputation Today, School of Communications and Reputation and Plane Crazy Studio.
The Fees
- Early Deadline fee per entry: INR 7,000/- plus GST (Valid from April 18, 2019 till May 31, 2019)
- Regular fee per entry: INR 9,000/- plus GST (Valid from June 1, 2019 till June 21, 2019)
- Fee for individual category per entry: INR 1,000/- plus GST
- Entry to Awards Night: INR 12,000/- plus GST (Complimentary to those registering)
For more Information
Contact: Hina Issar Huria |Awards Director | director@fulcrumawards.com | +91-98110 25258
Twitter: @fulcrumawards | Website: www.fulcrumawards.in | Facebook: @FulcrumAwards
The Jury
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The Jury |
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Name |
Designation & Organisation |
|
|
1 |
Alex Malouf |
Manager- Corporate Communications |
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2 |
Aman Dhall |
Head - Corporate Communications |
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3 |
Amandeep Singh |
Chief General Manager - Corporate Communications |
|
4 |
Amit Chaudhery |
Chief - Brand & Communications |
|
5 |
Aparna Thomas |
Senior Director - Communications & CSR, India & South Asia |
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6 |
Archana Muthappa |
Head - Corporate Communications |
|
7 |
Arpan Basu |
Head - Corporate Communications |
|
8 |
Chhavi Leekha |
Director - Corporate Communications and Brand Reputation |
|
9 |
Deepa Sapatnekar |
Consumer PR Lead, LinkedIn APAC & Head - Communications |
|
10 |
Gabriela Lungu |
Founder |
|
11 |
Heena Kanal |
Vice President & Head - Corporate Communications |
|
12 |
Mona Kwatra |
Head - Brand & Communications |
|
13 |
Paresh Chaudhry |
Group President - Corporate Brand Custodian |
|
14 |
Pooja Sabharwal |
Head - Communications |
|
15 |
Rohan Vyavaharkar |
Director - Marketing Communications |
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16 |
Shveta Singh |
Head - Group Marketing and Corporate Communications |
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17 |
Sreedhanya Shanmughan |
Head - Communications |
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18 |
Subir Moitra |
Director - Marketing & Communications |
|
19 |
Sumeet Chatterjee |
Sr. Vice President - Brand Group Corporate Communications |
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20 |
Vipin Nair |
Global Head - Corporate Communications |
Fulcrum Awards 2019 : Detailed Categories
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Fulcrum Awards 2019: The Categories |
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A: Technique Awards |
B: Sector Awards |
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AA,1 |
Best Use of Content |
BB.1 |
Best Hospitality and Travel Sector Campaign |
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AA.2 |
Best Use of Creativity and Innovation |
BB.2 |
Best Automobile Sector Campaign |
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AA.3 |
Best Use of Event |
BB.3 |
Best Lifestyle, Luxury and Sports Sector Campaign |
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AA4 |
Best Use of Digital |
BB.4 |
Best Technology and Telecom Sector Campaign |
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AA.5 |
Best use of Integrated Communications (Must have three verticals integrated in a campaign. Various verticals are Employee Engagement / Digital / Traditional media / Public Affairs / Community and Advocacy) |
BB.5 |
Best Healthcare and Pharma Sector Campaign |
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AA.6 |
Best Use of Public Affairs |
BB.6 |
Best Consumer Products and Retail Sector Campaign |
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AA.7 |
Best Management of Crisis |
BB.7 |
Best Not for Profit and Associations Sector Campaign |
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AA.8 |
Best Use of Internal Communications |
BB.8 |
Best Manufacturing Sector Campaign |
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AA.9 |
Best New Product Launch |
BB.9 |
Best Entertainment and Media Sector Campaign |
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AA.10 |
Best Use of Media Relations |
BB.10 |
Best Banking and Financial Services Sector Campaign |
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AA.11 |
Best CSR Campaign |
BB.11 |
Best Services Sector Campaign |
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A.12 |
Best Regional Campaign (only implemented in Tier 2 cities) |
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C: Individual Awards – In-house Professional and Consultancy Professional Submissions to this category will have a nominal fee of Rs 1000/- plus GST. |
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Consultancy Professional Awards: There are 11 individual categories that will honour professionals from PR consultancies born on or before December 31st 1979. |
In-house professional: There are 11 individual categories that acknowledge professionals from corporate communications who are born on or before December 31st 1979. |
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CC.1 |
Hospitality & Travel |
11 |
Hospitality & Travel |
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CC.2 |
Automobile |
22 |
Automobile |
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CC.3 |
Lifestyle & Luxury and Sports |
33 |
Lifestyle & Luxury and Sports |
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CC.4 |
Technology and Telecom |
44 |
Technology and Telecom |
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CC.5 |
Healthcare & Pharma |
55 |
Healthcare & Pharma |
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CC.6 |
Consumer Products & Retail |
66 |
Consumer Products & Retail |
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CC.7 |
Not-for-profit & Associations |
77 |
Not-for-profit & Associations |
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CC.8 |
Manufacturing |
88 |
Manufacturing |
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CC.9 |
Entertainment, Media and Celebrities |
99 |
Entertainment, Media and Celebrities |
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CC.10 |
Banking & Financial Services |
110 |
Banking & Financial Services |
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CC.11 |
Services |
111 |
Services |
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D. Special Awards Category |
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D.1 |
In-House Team of the Year – Mid-size (2-4 team members) |
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D.2 |
In-House Team of the Year – Large (5 and above team members) |
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D.3 |
PR Consultancy of the Year – Emerging (below 10 cr) |
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D.4 |
PR Consultancy of the Year – Mid - size (INR 10-20 cr) |
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D.5 |
PR Consultancy of the Year – Large (INR 20-50 cr) |
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D.6 |
PR Consultancy Firm of the Year – Giant (INR 50 cr above) |
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D.7 |
Lifetime Achievement Award |
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