Fulcrum Awards 2019 Shortlist Announced

The Fulcrum Awards management announced the finalists for 2019 today. The shortlist was arrived at, after online and offline evaluation by a stellar jury of 20 communication professionals.

The jury completed a preliminary evaluation of technique, sector and special categories online and also met for deliberations last week at a jury meeting, chaired by Dr Mukund Rajan, a corporate strategist and entrepreneur.

This year the process has been reviewed by niiti consulting.

The shortlisted entries will compete for Gold, Silver and Bronze in each of the 12 sub-categories of the Technique Awards. The 11 sub-categories in Sector Awards, the Special and Individual Award categories will have only one winner each. The winners for Individual and Lifetime Achievement awards will be announced at the Awards night.

Find out who the winners will be at the gala awards night on September 28th, 2019 at the Grand Hyatt, Goa, right after PRAXIS 2019.

Technique Awards - Best Use of Content (A1)

Entry ID

Organisation Name

Campaign Title

Client/Consultancy Name

GS5442

Adfactors PR Pvt Ltd

ATMaraksha, the CATMi way

Confederation of ATM Industry (CATMi)

KG9366

Edelman India Pvt Ltd

Listening is Seeing

Audible

OV9407

Genesis BCW

Emotional Nutrition

GSK Consumer Healthcare

DO2309

Genesis BCW

#PaiseKiKadar (#TheValueOfMoney)

Jana Small Finance Bank

OG9873

Six Degrees BCW

IKEA India Retail Launch

IKEA India

Technique Awards - Best Use of Creativity and Innovation (A2)

Entry ID

Organisation Name

Campaign Title

Client/Consultancy Name

ZB7436

First Partners

Mangaldeep ‘Temple Run’

ITC Limited

XD8494

Genesis BCW

Emotional Nutrition

GSK Consumer Healthcare

XM1688

Media Mantra

Land of “DISCREET AFFAIRS”

GLEEDEN

UQ3130

MSL India

#Meri Doosri Country

Sony Pictures Network

QT3280

Current Global

Do you think YOGA can sell more truck lubricants?

Castrol India

Technique Awards - Best Use of Event (A3)

Entry ID

Organisation Name

Campaign Title

Client/Consultancy Name

RD8716

Archetype India Pvt Ltd

Against the arms race

SiFive

IV1985

AvianWE

Niti Aayog Global Mobility Summit

Niti Aayog

GS2132

Edelman India Pvt Ltd

Listening is Seeing

Audible

LK0709

Perfect Relations Pvt Ltd

Sitaare Zameen Par: Creating a Winning IP

Heartfulness Institute

UH0683

Ideosphere Consulting P L

Breaking the Swiss Stereotype at Cleantech Week

swissnex (Swiss Global Network)

Technique Awards - Best Use of Digital (A4)

Entry ID

Organisation Name

Campaign Title

Client/Consultancy Name

HX1504

Adfactors PR Pvt Ltd

Wings for our girls

Mahindra Group

WM3517

Genesis BCW

#DareToDisconnect

Sennheiser Electronics India Pvt Ltd

GQ7304

Godrej Industries Ltd

India's First Platelet Donor Community by HIT

KV6772

MSL India

#Bacardi House Party Sessions

Bacardi

YY1060

Turner India

Who's Got The Power? We Got The Power

Turner India

Technique Awards - Best use of Integrated Communications (A5)

Entry ID

Organisation Name

Campaign Title

Client/Consultancy Name

CP9744

Adfactors PR Pvt Ltd

Human trafficking no more

Kailash Satyarthi Children’s Foundation (KSCF)

MS5919

AvianWE

The Good Food Story: McDonald’s West and South

Mc Donald: (Hardcastle Restaurants Private Limited)

SH8834

Genesis BCW

Marie Gold MyStartup

Britannia Industries Limited

FQ5122

MSL India

#Behtar Kal

Saifee Burhani Upliftment Trust

TY1179

PR Pundit Public Relations Pvt Ltd

adidas India x Parley, Run for the Oceans

adidas India

Technique Awards - Best Use of Public Affairs (A6)

Entry ID

Organisation Name

Campaign Title

Client/Consultancy Name

GA3652

Adfactors PR Pvt Ltd

ATMaraksha, the CATMi way

Confederation of ATM Industry (CATMi)

IH2074

Adfactors PR Pvt Ltd

Human trafficking no more

Kailash Satyarthi Children’s Foundation (KSCF)

OR3062

First Partners

Baareh Mahine Hariyali: Doubling Farmer Incomes in India

ITC Limited

NE4193

First Partners

People Affected by Leprosy: You are not alone!

Sasakawa-India Leprosy Foundation

HO8908

Perfect Relations Pvt Ltd

Influencing the Influencer: - Putting discussion on E-mobility at forefront

Society of Manufacturers of Electric Vehicles

Technique Awards - Best Management of Crisis (A7)

Entry ID

Organisation Name

Campaign Title

Client/Consultancy Name

ZX2763

Adfactors PR Pvt Ltd

Let there be light

All India Agarbathi Manufacturers’ Association

VO5995

Genesis BCW

PNB Back on Track

Punjab National Bank

ME1685

Media Mantra

“Diplomatic Stalwarts deepen bilateral ties

India visit by crown prince of Saudi Arabia

PB2407

MSL India

Mitigating Crisis

Economic Board of Mauritius

ZR0748

Value 360 Communications

Paving India' way to electric Vehicles via Himalaya

Okinawa Scooters

Technique Awards - Best Use of Internal Communications (A8)

Entry ID

Organisation Name

Campaign Title

Client/Consultancy Name

CN0892

Aditya Birla Fashion and Retail Ltd

In Touch

None

CK5599

Mondelez India Foods Pvt Ltd

Mondelez India - Celebrating 70 Years in India

MSL India, Candid Marketing, M-Power Creations

YA2663

NetApp India Pvt Ltd

#IAmUnique and #SheIsUnique

None

DB7739

Piramal Group

Piramal Group Internal Communications Approach

None

RH3991

UltraTech Cement

One UltraTech Day

None

Technique Awards - Best New Product Launch (A9)

Entry ID

Organisation Name

Campaign Title

Client/Consultancy Name

JN1001

AvianWE

Cancel that Noise: SONY INDIA

Sony

WQ7964

First Partners

Santro – A Legend is Reborn

Hyundai Motors India

VD4531

Godrej Industries Ltd

India’s First-Ever Powder to Liquid Handwash - Protekt Mr. Magic

Godrej Group

KJ0223

MSL India

#Bacardi House Party Sessions

Bacardi

ZC7300

Six Degrees BCW

IKEA India Retail Launch

IKEA India

Technique Awards - Best Use of Media Relations (A10)

Entry ID

Organisation Name

Campaign Title

Client/Consultancy Name

UL7672

Adfactors PR Pvt Ltd

United to end TB

Indian Medical Association (IMA)

OZ8057

Vistara

Vistara

AvianWE

YX0958

Edelman India Pvt Ltd

Earning Fans, Followers, Fortune and Fame in 48 hours

Under Armour

JF3883

Genesis BCW

PNB Back on Track

Punjab National Bank

HH0958

Genesis BCW

RED FM on Fleek

RED FM 93.5

Technique Awards - Best CSR Campaign (A11)

Entry ID

Organisation Name

Campaign Title

Client/Consultancy Name

LY6020

Adfactors PR Pvt Ltd

Wings for our girls

Mahindra Group

SH1124

Edelman India

Have You Clicked Today

Nissan

KD8415

Hill+Knowlton Strategies India

Making Life Safe @KumbhMela 2019

LG India

XK4194

Godrej Industries Ltd

India's First Platelet Donor Community by HIT

Hit - Godrej

DC6345

Value360 Communications

Uniting India for Indians: Kerala Floods

Paytm

Technique Awards - Best Regional Campaign (A12)

Entry ID

Organisation Name

Campaign Title

Client/Consultancy Name

FP0502

Adfactors PR Pvt Ltd

Mango’s Capital Odyssey

Mother Dairy

TW6770

Adfactors PR Pvt Ltd

Reinventing Learning

BYJU’S

OF8948

AvianWE

Mastercard: Driving acceptance of digital payments in BHARAT

Mastercard

XG2152

First Partners

Baareh Mahine Hariyali: Doubling Farmer Incomes in India

ITC Limited

TL4110

Weber Shandwick

Grassroots communication through folk art

Cairn Oil & Gas, Vedanta Ltd

 

 

Sector Awards - Best Hospitality and Travel Sector Campaign (B1)

Entry ID

Organisation Name

Campaign Title

Client/Consultancy Name

MC6267

Adfactors PR Pvt Ltd

Unveiling the real Singapore

Singapore Tourism Board

UK0611

AvianWE Chase

Generating healthy tourism-based livelihood opportunities in Northeast India

Airbnb India

TX5701

AvianWE

#PadsOnBoard by Vistara

Vistara

FQ7390

PR Pundit Public Relations Pvt Ltd

Launch of Holiday Inn Express Hotels and 'More Than Ready' Campaign

Holiday Inn Express

HF9693

AvianWE

#UnDiscoverAustralia

Tourism Australia

Sector Awards - Best Automobile Sector Campaign (B2)

Entry ID

Organisation Name

Campaign Title

Client/Consultancy Name

QS6065

Adfactors PR Pvt Ltd

Wings for our girls

Mahindra Group

UL3600

AvianWE

A New Coat of Paint

Maruti Suzuki India Limited

VW6763

First Partners

Santro – A Legend is Reborn

Hyundai Motors India

BA9987

Perfect Relations Pvt Ltd

The Forever Bike: Re-Introduction of Jawa Motorcycles in India

Classic Legends Pvt Ltd

FF5737

Value 360 Communications

No Calm before The Storm! Almost a century old brand, lost in time! Bringing MG Motor to India

MG Motor India

Sector Awards - Best Lifestyle, Luxury and Sports Sector Campaign (B3)

Entry ID

Organisation Name

Campaign Title

Client/Consultancy Name

YL0828

Adfactors PR Pvt Ltd

Kissa Kursi Ka

Godrej Interio

QO1799

Edelman India Pvt Ltd

Earning Fans, Followers, Fortune And Fame In 48 hours

Under Armour

HF8334

Kaizzen

adidas changing the perception of Kashmir through the lens of football

Adidas

LG8458

MSL India

#Meri Doosri Country

Sony Pictures Entertainment

AL8232

Value360 Communications

Making India #ReadytoMove

PROWL

Sector Awards - Best Technology and Telecom Sector Campaign (B4)

Organisation Name

Campaign Title

Client/Consultancy Name

AvianWE

Qualcomm: Powering your smartphone

Qualcomm

The PRactice

#ItsAllAboutBlockchain

Oracle

Value360 Communications

Busting Crime with AI: An Awakening, from Alwar to Dubai with Staqu

Staqu Technologies

Value360 Communications

Changing the Way Mobile India Expresses

Facemoji

Value360 Communications

A start-up’s pivot from Aladdin’s Genie to J.A.R.V.I.S for Indian Businesses

Haptik

Sector Awards - Best Healthcare and Pharma Sector Campaign (B5)

Organisation Name

Campaign Title

Client/Consultancy Name

Adfactors PR Pvt Ltd

Busting the many myths

Nova IVI

Adfactors PR Pvt Ltd

United to end TB

Indian Medical Association (IMA)

AvianWE

Pushing the universal healthcare agenda through PM-JAY: National Health Agency, Government of India

Ayushman Bharat

First Partners

People Affected by Leprosy: You are not alone!

Sasakawa-India Leprosy Foundation

Edelman India Pvt Ltd

“A small step that became a giant leap”

Pfizer India Limited – Vaccines

Sector Awards - Best Consumer Products and Retail Sector Campaign (B6)

Organisation Name

Campaign Title

Client/Consultancy Name

Edelman India Pvt Ltd

Listening Is Seeing

Audible

First Partners

Mangaldeep ‘Temple Run’

ITC Limited

Genesis BCW

Emotional Nutrition

GSK Consumer Healthcare

Godrej Interio

India Needs to Sleep at 10

Godrej Interio

Ketchum Sampark Pvt Ltd

Ariel Sons #ShareTheLoad

Proctor & Gamble

Sector Awards - Best Not for Profit and Associations Sector Campaign (B7)

Entry ID

Organisation Name

Campaign Title

Client/Consultancy Name

NA2837

Adfactors PR Pvt Ltd

ATMaraksha, the CATMi way

Confederation of ATM Industry (CATMi)

UA8010

Adfactors PR Pvt Ltd

Human trafficking no more

Kailash Satyarthi Children’s Foundation (KSCF)

DP8155

Archetype India Pvt Ltd

British Council - Study UK, Discover You

British Council India

ZI4088

First Partners

Nothing Traditional About It - Making women drivers a new workforce in India

Azad Foundation - Sakha Cabs

GZ8434

Ideosphere Consulting P L

One Home, One Toilet!

Shelter Associates

Sector Awards - Best Manufacturing Sector Campaign (B8)

Entry ID

Organisation Name

Campaign Title

Client/Consultancy Name

FD9699

AvianWe

BAE Systems’ drive to “Partnering India to Make in India”

BAE Systems

CR6634

First Partners

Brilliant Moments with Hyundai

Hyundai Motors India

RF1982

First Partners

Mangaldeep ‘Temple Run’

ITC Limited

Group 5: Sector Awards - Best Entertainment and Media Sector Campaign (B9)

Entry ID

Organisation Name

Campaign Title

Client/Consultancy Name

XF2612

AvianWE

LET PEOPLE SPEAK #Nooutsidefoodincinema (F&B crisis)

PVR

KE4144

Genesis BCW

RED FM on Fleek

RED FM 93.5

HO9456

Genesis BCW

Introducing A Whole New World Of Entertainment

BookMyShow

OV8962

Turner India

Who’s Got the Power? We Got The Power

Turner India

VR1387

Value360 Communications

“Making of the Indian Pop Culture Trendsetter”

Comic Con

Sector Awards - Best Banking and Financial Services Sector Campaign (B10)

Entry ID

Organisation Name

Campaign Title

Client/Consultancy Name

UT8506

Adfactors PR Pvt Ltd

Wooing the Indian millennials

BankBazaar

HO7427

Adfactors PR Pvt Ltd

Mission Interoperability

Payments Council of India

NL2383

AvianWE

Making e-waste recycling a way of life

International Finance Corporation

MB1889

Genesis BCW

PNB Back on Track

Punjab National Bank

OC1978

Weber Shandwick

Insurance Awareness Junior Awards- Quiz

HDFC Ergo

Sector Awards - Best Services Sector Campaign (B11)

Entry ID

Organisation Name

Campaign Title

Client/Consultancy Name

YZ0565

Boring Brands Pvt Ltd

#OneMonthNoticePeriod

Hush

XO5249

First Partners

Nothing Traditional About It - Making women drivers a new workforce in India

Azad Foundation - Sakha Cabs

OB7206

Genesis BCW

Befikar Book Kar (Book Without A Care)

MakeMyTrip

YL2637

Media Mantra

“Saving traditional crop of India”

Indian Industrial Hemp Association

BS2734

Value360 Communications

Stand Against Scams

Shine.com

Special Awards - In-House Team of the Year - Mid-size (D1)

Organisation Name

Campaign Title

BU0790

Ford India Pvt Ltd

Small But Mighty - Ford India Communication Team

YU8927

HDFC Securities Ltd

-

GH1663

Motilal Oswal Financial Services Ltd

-

SY7199

Turner India

Guardians of PR-verse: Turner’s Powerpuff Squad

Special Awards - In-House Team of the Year - Large (D2)

YP4966

Godrej Group

Re-Imagining PR at Godrej -

XJ3769

Mondelez India Foods Pvt Ltd

The Power packed CGA team of Mondelez India

LB3930

PwC India

Special Awards - PR Consultancy of the Year - Emerging (D3)

Entry ID

Organisation Name

Campaign Title

VY1455

Catalyst Public Relations Pvt Ltd

CL9833

Ideosphere Consulting P L

Aspire to Influence

VG4803

Kaizzen

-

MD5045

Veritas Reputation PR Pvt Ltd

-

Special Awards - PR Consultancy of the Year - Mid-size (INR 10-25 cr) (D4)

Entry ID

Organisation Name

Campaign Title

WW6722

Fuzion PR Pvt Ltd

Regional is the new National

FH1570

Media Mantra

-

GG8185

S.P.A.G. Asia

-

Special Awards - PR Consultancy of the Year - Large (INR 25 cr-50 cr) (D5)

Entry ID

Organisation Name

Campaign Title

BS2246

AvianWE

Creating a consultancy of the future.

QM9674

Value 360 Communications

India's quickest entrant to the large-sized consultancy league

Special Awards - PR Consultancy Firm of the Year - Giant (INR 50 cr above) (D6)

Entry ID

Organisation Name

Title

QG1655

Adfactors PR Pvt Ltd

-

VZ1286

Edelman India

-

CD9192

Genesis BCW

-

VI4616

MSL India

Creating Integrated Communications Solutions That Build Influence And Drive Impact

MG0047

Weber Shandwick

-