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Fulcrum Awards 2024 Winners Announced, PR veteran Rajiv Desai receives Lifetime Achievement Award

The PRomise Foundation and PRmoment.in (PRmoment India) - announced the winners of the ninth edition of Fulcrum Awards on Saturday, September 21st, 2024 at a gala awards ceremony. Almost 600 professionals from public relations firms and in-house departments of communications attended the awards night at JW Marriott, Pune to celebrate and witness the largest such gathering of communications professionals in India.

The winners were selected after rigorous online and offline evaluation of the entries. The jury completed a preliminary evaluation of technique, sector, and special categories online and also met offline for the Jury Meet which was held on July 18th at JW Marriott Aerocity, New Delhi. The entire jury process was validated by the process validator Grant Thornton Bharat.

Congratulations Fulcrum Awards Winners!

PRmoment India founder Ben Smith made the opening remarks saying, "All boats float on a rising tide, and that truism is certainly apt for the Indian PR market. It's been another year of growth, not without its challenges, but yet again, the quality of the work wins through. And so I look forward to hearing that Fulcrum roar as tonight's winners are revealed.

Today is a special event with unique energy and positivity. And tonight, just like in previous years, I have no doubt we'll continue that atmosphere of positivity and a celebration of each other's success for the Fulcrum Awards.

I should close by thanking our Jury. Any awards scheme is only as good as the jury which judges it, so my thanks to all of you who judged this year's awards. Congratulations to all the winners!"

Rajiv Desai receives Lifetime Achievement Award

The awards night began by honouring veteran communications professional Rajiv Desai with the 2024 Fulcrum Lifetime Achievement Award. The evening saw compelling campaigns compete for Gold, Silver and Bronze in the 12 sub-categories for Technique Awards and 14 sub-categories of Sector Awards and the two Special Awards categories.

The Fulcrum Awards are supported by Digital Partner – Avignyata; Creative Partner – Plane Crazy; Academic Partner – SCoRe; Social Impact Partner - Sparkle Gift Card and Magazine Partner – Reputation Today.

Here are the results:

TECHNIQUE AWARDS

Technique Awards - Best Use of Content (A1)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Mobile Premier League (MPL)

Saving Game Point

Silver

Value 360 Communications

Humour to Health -#TakingBoldCareofHer

Bold Care

Bronze

Archetype

World Backup Day 2024

Western Digital

Special Mention

Archetype

Without us, Samsung wouldn’t be Samsung: Positioning Samsung Semiconductor India Research as the nerve centre of every Samsung innovation

Samsung Semiconductor India Research (SSIR)

Technique Awards - Best Use of Creativity and Innovation (A2)

Organisation Name

Campaign Title

Client/Consultancy Name

God

First Partners Communications

Sixth Sense

ITC Limited

Silver

Edelman India

Teaching India to #SpeakSign

KFC India

Bronze

Godrej Industries Group

Maroo! Newspaper Se Nahi, Laal HIT Se

Technique Awards - Best Use of Event (A3)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Burson India

Redefining Pet Care through ITC Nimyle’s Pet Fed Collaboration

ITC Nimyle

Silver

Tinder India

Let's Talk Gender

PCA (MSL) India

Bronze

Edelman India

Introducing KFC’s first-ever college fest: VIBE by KFC

KFC India

Technique Awards - Best Use of Digital (A4)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Avian WE

McDonald’s EatQual Colors

McDonald’s India (West & South)

Silver

Godrej Industries Group

Aap Rishte Nibhao, Riwaaz Toh Sath Aa Hi Jayenge #CelebratingAcceptance

Bronze

Weber Shandwick

PVR Heard You

PVR INOX

Special Mention

Value 360 Communications

Humour to Health - #TakeBoldCareOfHer

Bold Care

Technique Awards - Best use of Integrated Communications (A5)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

First Partners Communications

Sixth Sense

ITC Limited

Silver

Nestle India

Project Hilldaari

Burson India

Bronze

The Coca-Cola Company

Echoes of Passion: Unveiling Coca-Cola’s ICC Sports Chronicles

Technique Awards - Best Use of Public Affairs (A6)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Chase Avian Communications

Indian Leadership Forum Against Trafficking (ILFAT)

Silver

Current Global

Kaise Ka Cancer

Tata Trusts

Bronze

Mobile Premier League (MPL)

Saving Game Point

Special Mention

First Partners Communications

Vedanta For India: The Return of Iron Ore Mining in Goa

Vedanta Sesa Goa

Technique Awards - Best Management of Crisis (A7)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

First Partners Communications

Vedanta For India: The Return of Iron Ore Mining in Goa

Vedanta Sesa Goa

Silver

PR Professionals

Brand Management for Rodic Consultants

Rodic

Special Mention

Weber Shandwick

PVR Heard You

PVR INOX

Technique Awards - Best Use of Internal Communications (A8)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Mobile Premier League (MPL)

A Family Affair: Internal Comms Campaign

Silver

Ants Digital

Airtel Suraksha

Bharti Airtel

Bronze

First Partners Communications

#IronLadiesIndia – Shattering More Than the Glass Ceiling!

Vedanta Sesa Goa

Technique Awards - Best New Product Launch (A9)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

PR Professionals

The Pathan Of Indian Real Estate

DLF

Silver

Avian WE

ITC Mission Millets

ITC

Bronze

Archetype

Launching Shakti Cloud - A critical enabler of India's AI mission

Yotta Data Services

Special Mention

Organic by MSL

Mahindra Vista

Mahindra Lifespaces

Technique Awards - Best Use of Media Relations (A10)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Mobile Premier League (MPL)

Saving Game Point

Silver

Avian WE

Strengthening Maruti Suzuki's SUV Story

Maruti Suzuki

Bronze

MSL India

A New Era Begins

LALIGA

Technique Awards - Best Use of Community Outreach (A11)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Current Global

Kaise Ka Cancer

Tata Trusts

Silver

Avian WE

Dettol Hygiene Olympiad

Dettol India

Bronze

&TV

UP Road Safety

Burson India

Technique Awards - Best Regional Campaign (A12)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

The PRactice

SmarterTech for SuperFoods - Lenovo Work for Humankind Campaign

Lenovo India

Silver

Avian WE

Poshan Right toh Future Bright

PepsiCo India

Bronze

Godrej Industries Group

Resurrecting the “Combine” aura by Godrej Agrovet Limited



SECTOR AWARDS

Sector Awards - Best Hospitality and Travel Sector Campaign (B1)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

First Partners Communications

Bukhara, world’s most famous Indian restaurant, turns 45!

ITC’s Hotel Group

Special Mention

MSL India

Creating Inviting Moments to Come And Say G'Day

Tourism Australia

Sector Awards-Best Automobile Sector Campaign (B2)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

RF Thunder

End Ice Age

Ola Electric

Special Mention

Ruder Finn

Making India EV Ready

MG Motor India

Sector Awards - Best Luxury Campaign (B3)

Organisation Name

Campaign Title

Client/Consultancy Name

Special Mention

PR Pundit Havas Red

Alchemy - Kaleidoscope of Time

Chivas Regal

Sector Awards - Best Technology and Telecom Sector Campaign (B4)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Mobile Premier League (MPL)

Gamers for Dementia Awareness

Special Mention

Mobile Premier League (MPL)

Saving Game Point

Sector Awards - Best Healthcare and Pharma Sector Campaign (B5)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

GCI Health India

#Tuffies

Cipla

Special Mention

Value 360 Communications

Humour to Health - #TakeBoldCareofHer

Bold Care

Sector Awards - Best Consumer Products and Retail Sector Campaign (B6)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Avian WE

Lego Small Hand Big Dreams

The Lego Group

Special Mention

Value 360 Communications

#TakeBoldCareofHer - From Humour to Health

Bold Care

Sector Awards - Best Not-for-Profit and Associations Sector Campaign (B7)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Chase Avian Communications

Indian Leadership Forum Against Trafficking (ILFAT)

Special Mention

Value 360 Communications

Charkha to Chips

India Electronic and Semiconductor Association (IESA)

Sector Awards - Best Food and Beverage Campaign (B8)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Avian WE

ITC Mission Millets

ITC

Special Mention

Burson India

Britannia's '1947% More History'

Britannia

Sector Awards - Best Entertainment and Media Sector Campaign (B9)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

MSL India

Chandrayaan 3 #CountdownToHistory

National Geographic India

Sector Awards - Best Banking and Financial Services Sector Campaign (B10)

Gold

PhonePe

Equity Investing for Everyone, Everywhere!

Special Mention

Max Life Insurance

The Bharosa Blueprint

Edelman India

Sector Awards - Best Services Sector Campaign (B11)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Ants Digital

#BestJobEver

Concentrix

Sector Awards - Best Sports Campaign (B12)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

PRHUB

INBL's Impact on Indian Basketball Culture

Indian National Basketball League (INBL)

Sector Awards - Best Infrastructure and Real Estate Sector Campaign (B13)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Burson India

#TakingIndiaPlaces

Alstom

Sector Awards - Best Campaign by a PSU (B14)

Organisation Name

Campaign Title

Client/Consultancy Name

Special Mention

PR Professionals

Redevelopment of Gomti Nagar Railway Station

Rail & Land Development Authority (RLDA)

SPECIAL AWARDS

Special Awards - Best Barnd Reputation Campaign of the year (D1)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

First Partners Communications

Sixth Sense

ITC Limited

Special Mention

Mobile Premier League (MPL)

Gamers for Dementia Awareness

Special Awards - Best Corporate Reputation Campaign of the year (D1)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Mobile Premier League (MPL)

MPL: How communications led the charge in the battle for survival

Gold

Weber Shandwick

PVR Heard You

PVR INOX

Fulcrum Masters - Consultancy

Rank

Organisation Name

Gold

AvianWE

Silver

First Partners

Bronze

Weber Shadwick

Fulcrum Masters - Corporate

Rank

Organisation Name

Gold

Mobile Premier League

Silver

Godrej Industries Group

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