Public Relations in India has transformed dramatically over the last five decades—evolving from a little-understood concept in the 1970s to a powerful, strategic force in today’s digital-first world. A new book by communication veteran Ganapathy Viswanathan captures this remarkable journey.
The book examines pressing industry challenges, including the talent crunch and the evolving roles of influencers and journalists. Through real-world insights and personal anecdotes, it serves as both a practical guide for young professionals and a reflection for seasoned practitioners.
"PR today is about building trust, telling authentic stories, and engaging meaningfully with audiences across platforms. This book is my tribute to a profession that has the power to shape perceptions, influence decisions, and create lasting impact,” said Ganapathy Viswanathan.
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