Genesis BCW, has announced the appointment of Anish Dasgupta as senior director, digital. In this role, Dasgupta will  also drive the firm’s specialised digital employee advocacy and executive visibility programme.

 Prior to joining Genesis BCW, Dasgupta led digital teams for advertising agencies including Havas Creative and MRM McCann. 

“As someone who comes from the advertising industry, Anish brings with him a unique perspective to digital. Given the increased focus on digital as a result of the COVID-19 pandemic, I am confident that Anish will help further enhance our offerings.”

Dasgupta holds a Master's degree in Planning from the Mudra Institute of Communications Ahmedabad (MICA).