Genesis BCW drives away with Maruti Suzuki India Limited account

Genesis BCW, today announced its appointment as agency of record for Maruti Suzuki India Limited, the largest passenger vehicle manufacturer in India.

Genesis BCW will work with Maruti Suzuki to enhance its local brand image and create a positive impact across corporate, products and services, as well as its corporate social responsibility (CSR) portfolios.

“We are happy to welcome Genesis BCW as our new communications partner,” said Sanjeev Handa, vice president and head of corporate communications, Maruti Suzuki India Limited. “With the breadth and depth of their expertise in handling cross-category corporates and brand image for clients, we are confident about their ability to deliver strategic communications that align with our business objectives.”

“Over three decades ago, Maruti Suzuki revolutionized the four-wheeler industry in India and it continues to build on its legacy today with the largest market share and a diverse portfolio of premium cars, providing customers with great value for their money,” added Prema Sagar, chief executive officer and founder, Genesis BCW. “We are delighted to have the opportunity to take that story forward.”

Though Maruti Suzuki is the market leader in India, the auto sector in India, as is globally is seeing strong disruption. In May 2019, the firm reported a 22 % drop in sales driven by declining sales across all segments, according to a filing for the Bombay Stock Exchange.