Genesis BCW,  today announced its appointment as agency of record for IndiaFirst Life Insurance Company Limited (IndiaFirst Life), one of the youngest life insurance companies in the country, following a multi-agency pitch.

 IndiaFirst Life is promoted by Bank of Baroda and Union Bank of India. Genesis BCW will focus on its core brand value of being a trusted business leader in the life insurance and pensions sector.

“We are delighted to announce Genesis BCW as our communications partner as we take our #CustomerFirst philosophy ahead,” said Rushabh Gandhi, deputy CEO, IndiaFirst Life Insurance Company Limited. “By leveraging Genesis BCW’s expertise and long-standing experience, we aim to enhance IndiaFirst Life’s brand visibility and connect among all our stakeholders.”

“This is an exciting opportunity for us to support one of the youngest and fastest growing life insurance companies in the country in its communications journey,” said Deepshikha Dharmaraj, chief executive officer, Genesis BCW. “We are living in a world of heightened ambiguity, and IndiaFirst Life aims to give their customers assurance in these challenging times.”