Genesis Burson-Marsteller announce leads for its ‘Digital Studio’, corporate & financial practice

Genesis Burson-Marsteller announced key appointments today to its leadership in the areas of public relations, digital, content and design, and media.

Mani Lamba has been appointed as the 'India Practice Chair' for the corporate & financial practice. Mani brings with her over years of agency, corporate and industry association and government experience. As the 'India Practice Chair', Mani will be responsible for ensuring the business growth of the corporate & financial business in line with the firm’s strategy, providing leadership and counsel to the teams and clients.

Vishal Gaba returns to GBM as head – 'Digital Studio'. Vishal began his career with GBM in its 'Associate Learning Programme' (ALP). With over 11 years of experience, Vishal has managed a broad range of communication mandates as well as helped create the firm’s unique offering for startups, Step Up. He then moved to explore his entrepreneurial spirit and set up his own entertainment technology start-up. In his new role, as head of 'Digital Studio', Vishal will work with teams across practices and businesses to deliver digital campaigns for clients.

Pierre Fitter, who joined GBM in August last year from a digital agency, now takes on a new mantle as head – 'Integrated Hub', a new position created to bring in sharper focus on creative content and design to deliver integrated campaigns. Pierre has over 14 years of communications experience across print, electronic and digital newsrooms and agencies. 

GBM also strengthens its media newsroom team. Recently, the team was expanded with the appointment of Biju Dwarakanath as the media head in Bangalore and Manoj Sharma to support the team in Gurugram. 

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