Genesis Burson Marsteller has just announced their plans for a new concept, the GBM Newsroom.

The idea, a first of its kind in the Indian PR industry, is hoped to provide on the go, real time listening, monitoring and analysis of all sectors of the media. As well as providing a new distribution channel, alongside the traditional press release, and aiding the production of content in times of crisis.

The newsroom is planned to be available to staff through a control centre in Gurgaon, an intranet portal and a mobile app, as a way of keeping track of the news throughout the day.

Prema Sagar, Principal and Founder, Genesis Burson Marsteller said: “In the rapidly changing media landscape in India with more, print publications, television channels, online sites, newswires, social channels, all in multiple languages, The GBM Newsroom will provide greater media insights, deliver sharper outcomes for clients, and provide real-time feedback. A pioneering concept, it will change the way public relations practitioners will add value to clients.”