Genesis Burson Marsteller takes a snapshot of the Canon India PR mandate
PR News 
Paarul Chand
Genesis Burson-Marsteller has won the communications mandate for Canon India after a competitive pitching process. Market sources said that First Partners, Avian Media, Adfactors PR, Value 
360, Zeno and MSLGROUP India were among the PR firms who took part in the pitch.
GBM is expected to handle not only the corporate mandate but also the PR for Canon India's B2B and B2C businesses.
Canon was handled by Creation earlier.
Canon's mirrorless EOS R debuted this year in India with good reviews; the Canon Lasershot LBP2900B single function laser printer also received strong reviews.
The Japanese MNC has flagged off commercial printing, network cameras, healthcare, and industrial equipment as their new core areas of growth on its global website.
If you enjoyed this article, you can subscribe for free to our weekly event and subscriber alerts.
Featured
PR professionals share their views on journalists publicly calling them out on story pitches
Auto blogger renders unconditional apology to Value 360 for defamatory posts
Hottest Indian startups of 2020, Paytm, Dreams 11 lead the charge: Wizikey Report
