Genesis Burson-Marsteller has won the communications mandate for Canon India after a competitive pitching process. Market sources said that First Partners, Avian Media, Adfactors PR, Value 360, Zeno and MSLGROUP India were among the PR firms who took part in the pitch.

GBM is expected to handle not only the corporate mandate but also the PR for  Canon India's B2B and B2C businesses.

Canon was handled by Creation earlier. 

Canon's mirrorless EOS R debuted this year in India with good reviews; the Canon Lasershot LBP2900B single function laser printer also received strong reviews. 

The Japanese MNC has flagged off commercial printing, network cameras, healthcare, and industrial equipment as their new core areas of growth on its global website.