Mankind Pharma, the fourth largest pharmaceutical manufacturing company headquartered in India has appointed Grapes Digital to handle its PR mandate.

Grapes Digital’s Delhi office will be responsible for public relations strategy, planning and execution for Mankind Pharma and the seven brands under the corporate brand;  including Prega News and Manforce Condoms.

The agency will handle integrated communication, media advocacy, crisis management and driving thought  leadership in the pharma and healthcare space.

Commenting on the partnership, Joy Chatterjee, general manager, sales and marketing, Mankind Pharma, said “We believe that leveraging Grapes Digital’s expertise and long standing experience in the industry will enhance our brand visibility and connect with the target audience. We are confident this partnership will help us communicate our purpose as a brand and build the vision.”

Speaking on the win, Himanshu Arya, founder and CEO, Grapes Digital said, “We are delighted to support Mankind Pharma, in their communication journey. We are keen on delivering result-oriented strategies."