Grapes Digital bags PR mandate for Mankind Pharma, makers of Manforce Condoms and Prega News
PR News 
Soumiya Awasthi
Mankind Pharma, the fourth largest pharmaceutical manufacturing company headquartered in India has appointed Grapes Digital to handle its PR mandate.
Grapes Digital’s Delhi office will be responsible for public relations strategy, planning and execution for Mankind Pharma and the seven brands under the corporate brand; including Prega News and Manforce Condoms.
The agency will handle integrated communication, media advocacy, crisis management and driving thought leadership in the pharma and healthcare space.
Commenting on the partnership, Joy Chatterjee, general manager, sales and marketing, Mankind Pharma, said “We believe that leveraging Grapes Digital’s expertise and long standing experience in the industry will enhance our brand visibility and connect with the target audience. We are confident this partnership will help us communicate our purpose as a brand and build the vision.”
Speaking on the win, Himanshu Arya, founder and CEO, Grapes Digital said, “We are delighted to support Mankind Pharma, in their communication journey. We are keen on delivering result-oriented strategies."
If you enjoyed this article, you can subscribe for free to our weekly event and subscriber alerts.
Upcoming events:
Featured
PR professionals share their views on journalists publicly calling them out on story pitches
Auto blogger renders unconditional apology to Value 360 for defamatory posts
Hottest Indian startups of 2020, Paytm, Dreams 11 lead the charge: Wizikey Report
