DealShare, which joined the unicorn club earlier this year with a billion US dollar valuation, has announced the hiring of Sowmya Shenoy as director, of PR. 

DealShare is a fast-growing social e-commerce company focused on catering to what is called socio-economic section B customers, as defined by the type of job of the main wage-earner as well as education.

Shenoy will report to Vineet Rao, founder & CEO, DealShare. 

Commenting on the appointment, Vineet Rao, founder & CEO, DealShare, said, “We are delighted to welcome Sowmya, as our Director PR. Sowmya with her expertise in public relations and advocacy will help us establish and enhance the value proposition of DealShare in the external community.”

At DealShare, her role includes PR strategy, external and internal communications, senior stakeholder communications, media relations, advocacy, and reputation management. 

 Sowmya Shenoy, director of PR, DealShare, said, “I am excited to further diversify my career in the field of PR with DealShare.  DealShare’s vision is to transform and empower mass consumers, local manufacturers and micro-entrepreneurs across the country.”

In her previous role, Shenoy was working as a PR & media relations officer at the Embassy Group and Embassy REIT entities for more than 5 years. 

Prior to that, she was heading the Corporate Communications at Puravankara Group and was part of the core communications team at GMR Group. She has been a part of several large vital projects such as the Delhi Airport, Hyderabad Airport, Maldives Airport, Embassy REIT, and commercial and residential real estate.