Havas Media India, the media agency of Havas Media Network India has been appointed as the media agency on record (AOR) for Magicbricks. The large media mandate reinforces Havas Media India’s strategic expertise in delivering high-impact, integrated media solutions.

As part of the partnership, Havas Media India will oversee end-to-end media strategy, planning, and buying across Print, TV, Radio, Cinema, Digital, and BTL, including Out-of-Home (OOH), Mobile, Movie Integrations, Celebrity Management, and Activations. 

Prasun Kumar, chief marketing officer, Magicbricks, said, "As we step into another year of driving growth & scale, we needed a digital-first media agency who could spearhead our integrated mandate. Havas Media’s understanding of the modern consumer with data driven intelligence & proprietary tools aligns perfectly with our vision."

Uday Mohan, chief operating officer, Havas Media India, added, "We are thrilled to add Magicbricks to our marquee client roster. This partnership underscores our commitment to creating strategic, outcome-driven campaigns that aid Magicbricks’ growth and its leadership in the real estate category.”