HDFC ERGO marketing head Shilpa Desai joins Adfactors PR to drive digital innovation for BSFI, capital markets practice

September 1, 2025, Mumbai: Adfactors PR has appointed Shilpa Desai as senior vice-president – digital & innovation, BFSI and Capital Markets practices. In this strategic role, Shilpa will focus on strengthening the firm's market-leading banking, financial services, and Insurance (BFSI) and capital markets practices. 

Working closely with the founders and the leadership team, she will design and drive initiatives that strengthen digital capabilities, integrate data-driven insights, and build innovation-led systems to enhance both client impact and organisational readiness for the financial services and capital markets practices.

Shilpa brings over two decades of experience in marketing and digital transformation across leading financial institutions of India, including ICICI Bank, Standard Chartered Bank, IDFC Bank, Fullerton India and HDFC ERGO. She was part of the founding team at IDFC Bank, where she headed digital business and marketing analytics functions. Most recently, she was head of marketing at HDFC ERGO. An engineer with a management degree, she is currently pursuing her PhD in Management at IIT Bombay.

Adfactors PR co-founder and managing director Madan Bahal said, “Shilpa’s appointment is a part of the leadership transformation process to enhance Adfactors PR’s relevance in the current business environment. She will focus on creating market-leading value propositions in our core practices of BFSI and capital markets.”

Shilpa Desai said, “Adfactors PR is an institution that has continually redefined communications in India. It is a privilege to join the leadership team and contribute to building a culture of digital innovation that will enable the firm and its clients to stay ahead of the curve. My focus will be on designing programmes and systems that embed future-ready practices into the very fabric of the organisation.”