Global public relations firm, Hill+Knowlton Strategies, will now partner with specialist news monitoring and analysis services company – Impact Research & Measurement to deliver media research and monitoring services for the India market.
Effective October 1, 2018, The Resource Center (TRC), will cease to offer media monitoring and analysis services to clients. All team members of TRC which was an internal division of H+K Strategies have already been offered new roles at Impact.
Not only will Impact service all of H+K Strategies’ current clients, but Impact will also be the preferred partner for media analytics requirements of all future clients signed up by H+K Strategies.
Speaking about the partnership, Kavita Rao, president & CEO – Hill+Knowlton Strategies- India, said, “With our teams having a strong understanding of our clients’ requirements and Impact offering the best-in-class tools based on latest technologies like artificial intelligence and machine learning, this partnership will enable us to offer better business outcomes for our clients. We are thrilled to partner with Impact Research & Measurement to provide our clients with a truly integrated and enhanced level of service.”
Aseem Sood, CEO, Impact Research & Measurement Pvt. Ltd. and director, Association for Measurement & Evaluation of Communication (AMEC), says, “Clients are no longer interested in just understanding how they did in the past. They want to use data and analysis to understand what could be done better and differently to achieve better success in the future. They also want to make sense of news and trends in a faster and better way. Impact has always been a pioneer – with several firsts in the news monitoring and analysis business industry. We were the first to introduce same-day multi-city monitoring, online repository, real-time dashboards and a mobile app. We are continuing to improve our services and features with investments in news technologies (AI and machine learning).”
Impact's ongoing partnerships with Genesis Burson -Marsteller and Avian WE will carry on as before.