Hill+Knowlton Strategies(H+K), announces the introduction of their global Content + Publishing Strategy for India.
Shubhangi Mehta joins H+K India as director of Content + Publishing Strategy and will lead, develop and deliver strategies for a wide range of clients.
She will be connected to the H+K Innovation + Creative regional hub in Dubai, which fuels H+K’s future strategy for communications. It is home to creative strategists working alongside sector specialists, experts in digital planning and optimisation paired with public affairs consultants, and creative directors partnered with content and publishing strategists.
Commenting on the announcement, Abhishek Gulyani, CEO for Hill+Knowlton Strategies India, said, “We welcome Shubhangi into the H+K family. Clients increasingly look to H+K for deeper understanding of content trends to help align their communications and business objectives. With Shubhangi’s extensive experience and in-depth knowledge, she will bring fresh thinking, perspective and ideas for our clients across varied sectors.The new Content + Publishing Strategy offering is a part of our overall strategy to provide integrated communications to clients and we will continue expanding the space in the years ahead.”
With the launch of this service, H+K India will deliver content + publishing strategies spanning the entire paid, earned, shared and owned model.