The Global Alliance for Improved Nutrition (GAIN) has appointed Hill+Knowlton Strategies (H+K) as its official communications agency of record in India, following a competitive pitch. The agency will be responsible for developing and implementing an integrated communication strategy for the ‘Commercialization of Biofortified Crops’ program to promote biofortified food products – zinc wheat and iron pearl millet – and improve its awareness amongst key stakeholders in India’s regional markets.
The Global Alliance for Improved Nutrition (GAIN) is a Swiss-based foundation launched at the United Nations in 2002 to tackle the human suffering caused by malnutrition. Working with governments, local and global businesses and civil society, GAIN’s mandate focuses on: Increasing consumer demand for nutritious and safe food; increasing availability and affordability of nutritious and safe food; changing market incentives, rules and regulations to support nutritious and safe food production and consumption.
Confirming the appointment, Ishank Gorla, programme lead, GAIN, stated, “We are pleased to appoint Hill+Knowlton Strategies as our integrated communications partner in India. We are part of a global network of partners working together to create sustainable solutions to malnutrition. We believe Hill+Knowlton Strategies, with their in-depth experience and capability will be able to drive our narrative in a compelling manner and improve awareness of the select biofortified foods and food products in key regional markets.”
Commenting on the win, Abhishek Gulyani, CEO, Hill+Knowlton Strategies India, said, “We are delighted to begin an exciting journey with GAIN. We look forward to enhancing GAIN’s brand value in India through our collaboration.”