Hill+Knowlton Strategies wins PR mandate with GoodWorker, platform for Blue Collar workers

GoodWorker has appointed Hill+Knowlton Strategies (H+K) as its official communications agency of record in India following a competitive pitch. The mandate will encompass raising visibility, driving brand awareness, and building thought leadership across India amongst national and regional audiences.

Goodworker aims to help blue workers by building digital platforms that will offer multiple services; provide access to quality jobs, and facilitate their joining in new workplaces.

Confirming the appointment, Ketul Acharya, COO, GoodWorker said, “We look forward to working with Hill+Knowlton Strategies India as our public relations and communications partner. H+K’s diversified experience across sectors and its track record of success makes them an excellent partner to drive our communications in a compelling manner and support our immediate endeavor our vision of empowering millions of workers."

Commenting on the announcement, Abhishek Gulyani, CEO, Hill+Knowlton Strategies India said, “We are delighted to begin an exciting journey with GoodWorker and to support their strategic communications in India. Through this partnership, we will help them build a reputation through insight, analysis and broad media, investor, and influencer relationships.’’

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