Burson has been named the strategic communications partner for Honda Cars India Ltd., one of India’s leading premium automobile manufacturers. Burson will provide integrated communications support to further enhance Honda’s brand positioning and solidify its leadership in the Indian automotive market.

Burson will leverage its deep industry expertise and understanding of the evolving automotive landscape to strengthen Honda’s reputation, amplify the brand narrative and drive impactful engagement.

“We are proud to partner with Honda Cars India, a brand that has truly established a legacy,” said Deepshikha Dharmaraj, chief executive officer, Burson Group India. 

“With over three decades of experience in building and protecting the reputation of leading automotive clients, we bring a deep understanding of the automotive industry. I am confident our partnership will help Honda underscore its leadership in the Indian automotive market.”