As you probably know we have our first ever conference in India, ‘How can Brands in India Engage with Millennials’, coming up. With that in mind we thought this was a really interesting infographic.
The study shows that millennials will have an estimated $170 billion to spend per year, according to Forbes. However getting them to spend it may not be as easy, as IRI Worldwide reported that 87% place cost as a key driver behind their brand selection compared to 70% for brand reputation.
The infographic below, from TFM&A Insights, also looks at other key stats for the millennial generation:
Grab your ticket for PRmoment Indias first ever conference, ‘How can Brands in India engage with Millennials’ now!