Hume Brophy appoints former WE hand Carolyn Cameons as Managing Director, Asia

Singapore, September 5th, 2018 - Hume Brophy, a global communications firm specialising in PR, public affairs, investor relations, and corporate and financial communications, has appointed Carolyn Camoens as managing director Asia. Camoens has taken responsibility for Hume Brophy’s operations in the region and will report directly to global CEO, Conall McDevitt.

In her previous role as regional vice president, south-east Asia, WE, Camoens also oversaw India operation, including during WE's strategic investment in Avian Media.

Hume Brophy has a growing offering in the region with a strong portfolio of clients in the financial services, technology, and transport sectors. Over the past year, the business has more than doubled in size, driven by significant new mandates and the integration of the Hong Kong team following a successful acquisition (of MadacaetCo) in November 2017.

Camoens brings significant regional experience, coupled with expertise in integrated communications strategy. She is a trusted advisor to major international brands and public sector organisations. Camoens’ track record in growing markets will be applied to Hume Brophy’s expansion strategy for the region.

Conall McDevitt commented: “Carolyn’s appointment is a strong statement of intent to continue building an international, independent communications and corporate affairs firm globally and particularly in Asia. Bringing Carolyn into the Hume Brophy strengthens our offering across two of the world’s biggest capital markets – and gives us strong regional leadership experience which she will use to drive our business forward.

Carolyn Camoens said: “Hume Brophy’s strength in providing solid, strategic counsel on matters that go to the heart of business success is what attracted me to the organisation. Our ability to navigate complex issues against the backdrop of dynamic social, economic and regulatory landscapes has helped our clients manage their reputation in Asia. I look forward to building on this to growing our presence here.”

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