The PR firm,  Integrated Centre for Consultancy Pvt. Ltd (ICCPL), has won the WASME excellency award 2019 for being the best MSME in public relations & media strategies. The award was received by ICCPL’s founder, Dushyant Sinha from Ashwini Kumar Choubey, Minister of State for Health & Family welfare.

Quite unusually for a PR firm, ICCPL is formally registered as an MSME firm.

Dushyant Sinha, ICCPL's founder who has also worked with Deutsche Bank and Wipro Technologies earlier, said, “Today the MSMEs sector employs over 11 crore people, generating over 1.5 crore jobs per annum. This makes MSMEs a very strong sector and driver for India's economy.”

 The firm which started its operations in 2011 has been servicing clients real estate, education & automobile sectors and has also worked for startups like OYO and Housing.com