Bata India, one of the country’s most trusted and iconic footwear brands, has partnered with One Source to enhance its corporate communication, strengthen leadership visibility, and drive strategic reputation-building across stakeholders.
With a legacy of over 90 years in India, Bata has a renewed focus on youth-led branding, omnichannel expansion, and product diversification is setting the pace for the next phase of growth in the footwear and lifestyle sector.
“Bata India is undergoing an exciting transformation across product design, retail experience, and consumer engagement. As we expand our footprint and evolve our brand, strategic and consistent communication becomes vital.
Our partnership with One Source will help us shape a cohesive corporate narrative and deepen engagement with the media, customers, and industry stakeholders,” said Badri Beriwal, chief strategy and business development officer, Bata India."
Sandeep Rao, managing director, One Source, said, “Bata is a brand that commands trust and affection across generations. Our focus will be on strengthening Bata’s reputation through thoughtful storytelling, leadership visibility, and a sharp corporate narrative aligned with their evolving brand priorities”.
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