id8 Media Solutions, an integrated marketing consultancy, has won the social media mandate for an energy drink, MTV UP!, represented by New X Global Beverage Private Limited in India.
UP! Energy Beverages has partnered up with Viacom International, and more specifically MTV as the exclusive licensee to develop, produce and sell a brand new energy drink MTV UP!
Nitesh Khattar, CEO, NXBEV said, “MTV UP! Is the only energy drink which has been created keeping in mind the energy of life, fun and music which are the main pillars of MTV UP!. With a young, dynamic and creative team that brings a fresh approach to the table, we believe that id8 is the right partner for us and will be able to communicate our brand values through the social media medium very effectively.”
Kartik Kapadia, director, id8 Media Solutions, “We are absolutely delighted to be working on the social media mandate for MTV UP! We look forward to co-creating work that truly makes an impact amongst the target audience and sets new standards in the industry. We are confident that we will drive the desired outcome with our tailored approach for the brand.”