Tech PR specialist 'With' announced today that it has created a global network of technology public relations firms, the 'With Global Alliance'.
The network is launching with founding members Ideosphere (India), Bold (Southeast Asia), WEdge (China) and Affect (North America), spanning 4 continents and 18 countries.
The release said that 'With Global Alliance' members are already working together as unified, global account teams. They were identified on the basis of its' tech focus and media expertise, integrated approach to marketing and communications, client references, long-term growth and profitability and leading-edge client servicing standards. All members are owner-managed firms."
“Global business is changing exponentially, whether it is trade deals, M&A or Brexit related, and our aim is to redefine how agile global PR and marketing delivers on that", commented Debbie Zaman, CEO and founder of 'With'.
Minal Drozario, co-founder and director, Ideosphere added, “We are in the business of solving enterprise-level challenges through communications. Working along-side consulting teams from around the world will allow our teams to deliver global-ready strategies and execute with expert teams."
Rebecca Rosborough, CMO for MiQ, a Sunday Times Tech Track rising star, said “The Alliance has delivered exactly what we needed: agile but expert comms in the UK, US, India and APAC. The combined team knows the media we need to know, creates killer content that suits local markets and is helping get us in front of both customers and partners. ”