Global matrimony app Wedviser, incubated under the IIMK LIVE program of the 'Indian Institute of Management (IIM) Kozhikode' has hired 'ResPublica Consulting' to design, manage and implement their marketing communication strategy for their next level of growth across markets. Seed funded by the Kerala State Industrial Development Corporation (KSIDC), Wedviser enables prospective users to form their own exclusive network among family and friends to exchange ideas, share opinions and views to identify a match through an artificial intelligence-driven chat platform.
Developed by Wedviser People Connect, a start-up company recognized by the Department of Industrial Policy and Promotion (DIPP), Government of India, the app facilitates a platform for proposals to be routed through the user’s network of family and friends. The advanced Machine Learning algorithms coupled with social networking principles gives users the best possible matches and connections. Built-in artificial intelligence ensures that the system is suggestion driven rather than search-driven, and candidates can immediately engage in conversations on their Wedviser exclusive chat.
“As a startup in the wedding domain, it has been a challenge to reach out to our target audience, educating them about the uniqueness of our solution and establishing strategic relationships with the industry. We were looking for the active support of a team which has experience working with the advertising industry as well as the media. We are glad to have found a partner in ResPublica Consulting and we strongly believe that they would be able to add value in terms of reaching out to our target audience as well as building strategic relationships, in an affordable manner;” said Binod Hariharan, managing director, Wedviser People Connect (P) Ltd.