Kaizzen has won the PR mandate for Enterprise Ireland, post a multi-agency pitch. The mandate includes providing strategic communications support to 'Enterprise Ireland' covering corporate reputation management, brand visibility and crisis management.
Enterprise Ireland is the government organization responsible for the development and growth of Irish enterprises in world markets. Enterprise Ireland also manages the Education in Ireland national brand under the authority of the minister for education and kkills. Thus, Kaizzen will also be managing the promotion of Irish Higher Education Institutions in the Indian market.
On appointing the agency, Abhinav Bhatia, director of Enterprise Ireland – India and South Asia said, “We are pleased to appoint Kaizzen as our PR consultancy to communicate our vision and help us achieve our objective. We have worked with Kaizzen in the last term and are happy that the agency won our mandate again. What helped Kaizzen deliver an excellent pitch was the understanding of the sector and the account.”
Abhinav Bhatia is responsible for managing Irish companies’ entry and expansion into the Indian market within a diverse range of sectors like education, life sciences, ICT, FinTech, etc.
Vineet Handa, CEO of Kaizzen said, “Kaizzen has a long standing relationship with Enterprise Ireland and has been working with them for the last 2 years. We are thankful to the management team at Enterprise Ireland for placing their trust in Kaizzen once more.”
Handa added, “Enterprise Ireland needs to be promoted in India to showcase the potential Ireland possesses. With strong the presence of UK, USA, Australia and the likes of it, the capability of a booming country like Ireland is overshadowed. We at Kaizzen will be magnifying the opportunities in Ireland in both trade and education sectors furthermore.”