Indian Beverage Association (IBA), the apex industry body representing non-alcoholic beverage companies across India, has appointed Kaizzen to drive its public relations, public affairs, and advocacy mandate.
Vineet Handa, founder and CEO, Kaizzen, said, “We are pleased to win the trust of the Indian Beverage Association, which represents one of India’s most dynamic consumer sectors. A 2021–22 ICRIER study shows this sector contributes 13% of India’s exports and 6% of industrial investments—an impact we are proud to support. Our goal is to further strengthen IBA’s voice in the public and policy ecosystem through informed conversations around the beverage industry.”
The collaboration will aim to build a transparent and science-led dialogue around key issues such as nutrition, sustainability, and responsible consumption, while also highlighting the beverage industry’s contribution to India’s economy, innovation, and employment generation.
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