SGA PR (part of Strategic Growth Advisors Group), released it latest study ‘The Pulse’ - Annual FinTech Report 2025; produced with support from the Payments Council of India (PCI) and the FinTech Convergence Council (FCC).
Key Findings
- India remains the world’s 3rd largest FinTech ecosystem, targeting $250 bn in revenue by 2030 and a $420 bn addressable market by 2029
- FinTech growth is spreading beyond metros, led by Telangana’s 23x rise in startups, Tamil Nadu’s 4.8x growth, and $149 mn in investments flowing into emerging states like Rajasthan
- Funding rebounded strongly in 2025, reaching $2.2 bn by Q3, with 12 FinTech IPOs lined up, signalling growing investor confidence
- UPI continues to power India’s digital payments leadership, accounting for 49% of global real-time payments and processing 21.6 bn transactions worth ₹28 lakh crore in 2025, up 26–28% YoY
The report is based on insights from SGA PR’s ongoing work with leading FinTech platforms, combined with public industry data, regulatory updates, and ecosystem reports, to present a consolidated view of key shifts shaping India’s FinTech landscape.
Highlighting the importance of the initiative, Dr. Subho Ray, president, IAMAI said: “This report is a useful attempt to capture the year’s defining shifts in the fintech ecosystem: the centrality of trust, the rise of compliance-by-design, and the growing premium on sustainable models.”
Speaking on the launch, Rahul Jain, CEO, SGA PR, said: “For FinTech brands today, growth is no longer just about acquisition and scale, it is about trust, transparency and credibility. This report reflects how communications and brand strategy must evolve in a regulated environment. Along with other reports we have launched, and several more planned this year, this drive is part of SGA PR’s commitment to building long-term, insight-led thought leadership for the industry.”
The Pulse’ - Annual FinTech Report 2025 was unveiled on January 29 at the IAMAI India Digital Summit 2026, with Sahil Kini, CEO, Reserve Bank Innovation Hub (RBIH), Mouli V, VP of AI, PayPal (M), Latika K., associate vice president, IAMAI and Rahul Jain, CEO, SGA PR.
If you enjoyed this article, you can subscribe for free to our weekly event and subscriber alerts.
We have four email alerts in total - covering ESG, PR news, events and awards. Enter your email address below to find out more: